At any given time, you can find more than 2 billion people on Facebook actively engaging with its content day in and day out. Facebook may only be a fraction of the entire social space—although a large one at that—but people being drawn to the platform only proves that there is a wealth of opportunities for companies to promote their businesses via social media.
Specifically, social media can be a great channel to distribute your content if you know how to maximize your opportunities. With its wide reach, you should be building your social media promotion strategy by now to start your content marketing dominance.
These pointers can help you start off on the right foot:
1. Plan, plan, and plan
Social media can be a powerful vehicle in influencing public perception about your brand. This is why you need to have a concrete digital strategy that will help you channel your efforts in the right direction. One of the first things to include in your agenda is to know and understand the type of audience that belongs to a particular social network.
Facebook audiences may differ from LinkedIn audiences based on several key factors, like demographics and user behavior. Obviously, you will need a different set of strategies when targeting audiences from these two platforms. Creating a social media marketing plan can help you evaluate, organize, and allocate your content assets.
2. Use social media publishing platforms
Once you decide to take your content marketing to social media, you’ll need to manage your tasks in an efficient and effective manner. You’ll be needing tools to streamline your processes, so you can create and publish content that will reach a broader audience in a timely manner.
It’s along these lines that social media publishing platforms can be very useful for quickly getting your posts out to your audience. These platforms, which include the likes of LinkedIn Pulse, Twitter Moments, and Facebook Instant Articles, allow you to show the full version of your content without people having to go to an external link and the leave the platform altogether. To a great extent, social media publishing addresses the instant gratification experience that social media users are looking for.
3. Invest in visual content
You might have heard the expression “Content is king” way too often in the marketing world. These days, however, many marketers are leaning toward the idea that it’s just not any type of content that you should be focusing on. You need to include visual content into the mix.
Visual content may include photos, animations, infographics, and videos. According to an article that appeared in Forbes, visual content may very well be the future of storytelling in marketing due to its ability to capture audience attention and drive engagement.
4. Focus on the quality
Anyone can create content, but what audiences will remember are brands that make quality content. There are several yardsticks for quality, but here are some of the most important ones that you need to remember:
It has to be informative, providing your audience with valuable and useful information that they can use to answer their most pressing questions or address their pain points along the buyer’s journey.
It has to be interesting, sparking the attention and curiosity of your audience. Come up with different ways of presenting your content: add statistics, make analogies, use humor—anything that will keep your audience waiting for your next post.
It has to be relevant for both your niche and your audience. As a brand, you have to demonstrate that you’re an expert on your chosen subject matter. Being as original as possible can give you even bigger wins too, such as more likes and shares for your content.
5. Do cross-promotions
The good thing about content marketing vis-à-vis social media marketing is that there’s no shortage of strategies when it comes to promoting your content. You can give a single piece of content several spins, create a series out of that content, and launch them across multiple social channels. These techniques work well in maximizing the exposure of your content as well as your audience reach.
6. Establish and maintain brand personality, voice, and tone
Every brand has a story to tell, and what better way to tell your narrative to your audience than to be consistent with your brand personality, voice, and tone. This sense of uniformity is important since you want your audience to recognize you and be able to relate with you, whether they’re engaging with you online or through face-to-face interactions.
Can you imagine if your brand projected a fun and carefree persona online but your messaging looks or sounds otherwise? It’s not the kind of impression that can help you build authority as a social brand.
Dominating Content and Social Media Marketing
Having a social media presence has become a necessary business strategy for companies, and understandably so. There’s a reason that people across the world are flocking to social media, and a large part of it is due to all the content that these platforms offer.
If you’re producing the right kind of content for the right audience at the right time, the social media engagement will come to you. So, make sure your social media strategy counts, starting off with the creation of content and promotions plan and keeping the needs and interests of your target audience in mind.