Conversion Rate


Lots of traffic is great, but high conversion rates are even better. This is the ultimate test of how well you can draw your audience’s attention and sell your brand successfully. But how can you do this? With our help, of course.

At Spiralytics Agency, we know the value of testing strategies, conversion copywriting, and beautiful design that can tell a convincing story to your readers. With effective CRO in place, your business won’t just survive the competitive world of business—it’ll flourish.

What is Conversion

Rate Optimization?

Acquiring site visits is only half the battle. You want to catch your audience’s attention well enough to close leads. This is a combination of compelling web design, hitting your customers’ pain points, addressing them with solutions, and proving that you have what it takes to solve their problems.

Things aren’t going the way you expect? That’s where we come in to help.

why u should i con

Why Should You Choose
Spiralytics Agency?

Spiralytics Agency uses data from years of research and combines it with the marketer’s intuition of our specialists refined through years of experience honing their craft. In our years as a CRO agency, we have worked with a multitude of industries, diversifying our portfolio and boasting a long list of satisfied clients that prove how serious we are in growing your businesses.

Why You Need Our
Optimization Services?​

CRO is the key for you to get higher sales figures in a short amount of time all
the while maximizing your budget and existing SEO, content, and ad
investments. Allow us to guide you through some of the services we can offer:

Copywriting That Sells

How well can you tell a story? Are you using the right words to capture your audience’s interest? We can do a free assessment for you and improve your existing web pages with copy that works.

UX and UI Optimization

Design and visual cues play a huge part in selling to your readers. We know how to work design elements to your favor and complement it with copy that makes an impact and translates to profit.

Consistent A/B Testing

CRO involves a lot of analytics. We’re dedicated to testing our methods to ensure that we nail the best strategy that works for your brand.

Interesting Facts and Figures on
Conversion Rate Optimization

Conversion rate optimization may sound like an intimidating or highly technical concept,
but you’ll be surprised to know that it runs on a lot of basic marketing and design principles.
Your website is the number one conversion portal that you should be fixing to get
positive returns on your bottom line. In fact, a lot of CRO happens on your landing pages.

Check out these interesting statistics on the topic below.

Layer 1

A/B testing matters. Many marketers and webmasters don’t seem to realize the value of updating and improving their content to see which ones work better.
• Only 52% of companies that use landing pages for their marketing campaigns test its performance. (Wordstream, 2017)
• 44% of businesses use split testing software for their landing pages. (Builtvisible, 2019)
• 56% of marketers use A/B testing and consider it to be the most popular form of conversion rate optimization. (eConsultancy, 2015)

Getting high conversion rates is a challenge for any business. So if you’re having a hard time pulling in the numbers, know that you’re not the only one having trouble! Just look at the facts below.
• Only 22% of companies are satisfied with their conversion rates. (Wordstream, 2017)
• On average, a typical website has a conversion rate of 2.35%. The top 10% companies experience three to five times higher than this figure. (Wordstream, 2017)
• Facebook ads have higher conversion rates at 9.21%. (Wordstream, 2017)

There are few proven ways to increase the chances of people converting when they visit your site. Check out the essential ingredients for a landing page or ad campaign that sells, backed by data.
• Videos on landing pages increase conversions by 86%. (EyeView Digital, 2017)
• Getting the coveted first spot on the search engine results page has a high impact on your conversions. On Google, these sites receive a 36.34% clickthrough rate. (HubSpot, 2019)
• Your words matter! 90% of visitors cite that copy is critical when helping them navigate through a landing page. (Wordstream, 2017)
• The more, the better. Companies who have over 40 landing pages reported to have 12 times more leads than those with only around one to five. (HubSpot, 2017)
• Page speed is critical. A mere one-second delay can decrease conversions by 7%. (Tech Jury, 2019)

Wrapping your head around these facts can help you realize how critical conversion rate optimization is for your business. There’s no real shortcut to it—but lots of testing, tweaking, and updating to get the best results.

Frequently Asked Questions
about Conversion Rate Optimization
Layer 1
  • What’s the difference between CRO and UX?
    Good question. As you’ve probably noticed, conversion rate optimization and user experience factors overlap; in fact, these two go hand-in-hand. CRO revolves around good copy, well-placed text, an easy-to-navigate landing page with no errors, and a responsive and fast-loading site, to name a few—all of which are present in creating a great UX for your web visitors.

The main difference of CRO is the process of A/B testing of different iterations of layout and copy with the intention of selling something to your visitor. UX also touches on A/B testing, but with the goal of making your site easier and more enjoyable to navigate.

  • Does my site really need CRO?

If you want to sell fast and efficiently, then yes. (And what business doesn’t want that, right?) CRO will facilitate movement in your sales funnel by successfully converting visitors into leads. Once they’re at that level, it will be much easier to sell to them and increase your ROI as well.

  • Can’t I do CRO on my own?

Theoretically, you can do CRO on your own, especially after learning about the essential ingredients that make up a good landing page. However, it’ll likely take a lot of your time and require you to monitor tons of metrics before you come up for the perfect cocktail for your landing page—and that’s just one campaign.

It’s likely much better for you to leave CRO to the experts. We at Spiralytics Agency will be more than happy to take on this task for you.

  • How can I be sure that CRO efforts will bring value to my business?

To ensure that you’re really reaping the benefits of CRO, we include reports of our efforts to clearly show the impact of our service to your site, focusing on CRO metrics and data you can track.

  • When should I do CRO?

CRO is done for every marketing campaign you put out, whether it’s on your website or on social media. If you have any of these, then technically you can start now. All it takes is reaching out to us for a quick consultation and we’ll discuss things from there.

  • What should I count as a conversion?

Identifying your conversion goals is one of the first things we’ll talk about. This will identify the direction of our CRO efforts. Ultimately, you’re the person who knows what type of conversion you want for each of your campaigns. Some examples of macro conversions are sales, inquiries, bookings, email subscriptions, or form completions. You may also have micro conversions like eBook downloads, video views, or average time spent on site.

  • What’s considered a good conversion rate?

Anything better than your current conversion rate is considered a good one. Our CRO efforts are supposed to help you achieve more of your goals at a faster rate. If you’re particularly concerned with your performance against your industry rivals, benchmarking tools are available online for you to see how you’re doing.

  • Do you only have to do CRO once?

The heart of CRO is testing, testing, and more testing. This already trumps the notion that CRO is a one-time thing. Our goal is to continually look for ways that your business can improve so that you get more conversions. We should be coming up with new layouts, copy, and platforms periodically to get your target audience to click on your campaigns.

If you don’t find your question here, feel free to contact us. We’ll be happy to set up a quick chat with you to go over any other concerns.

Common CRO Mistakes in the Industry
We at Spiralytics Agency know CRO like the back of our hand. This means being familiar with some of the mistakes marketers do when it comes to this practice. Below are some of them.

  • Not having a mobile-first strategy

People are on their mobile phones now more than ever. There’s a great chance that your audience will be seeing your campaigns on their smartphones, so it’s critical for you to ensure that your website has a responsive design. Remember: Landing pages aren’t just made for desktops. As a bonus, developing a mobile-first strategy will improve your SEO efforts.

  • Failure to adopt A/B testing

As mentioned earlier, testing is the heart of CRO. Hardly anyone gets their landing page or marketing campaign perfect on the first try, so it’s imperative for you to experiment with your assets. Unfortunately, many companies skip out on this step. A/B testing also allows you to get into the mind of your web visitors as you get to determine which style works better for them. Perhaps they like it better when you shorten your forms or when you move the placement of your call-to-action buttons.

  • You don’t have a USP

You have a stellar team and a business idea that will serve the needs of your target market—however, you’re not able to communicate your unique selling point. This can affect your conversion rates. You have to clearly state what makes you stand out from the competition and creatively present this to your visitors. Otherwise, you risk being forgettable—and that means they can just look for a business similar to yours elsewhere.

  • Pages are taking too long to load

Slow loading pages can affect your conversions. If your visitors are waiting too long for your site to load, they can easily exit and never even lay their eyes on your landing page. This is a missed opportunity, as your A/B testing efforts also won’t run accurate results. Strive to improve page speed by doing on-page and off-page optimization efforts, so you can deliver your message without missing a beat.

  • Lack of trust signals on the page

If you want your visitors to make a purchase when they reach your site, it’s important to include trust signals on your landing page. This will make your audience feel more secure about their decision to entrust their money with your business. You can do this in a variety of ways, such as the following:

  • • Put data privacy logos
  • • Include testimonials, social proof, or reviews
  • • Have professional web design
  • • Have consistent brand messaging
  • • Show contact details and address if applicable

  • Ignoring emotional appeal

Some of the most effective ads to have ever been released tug at audiences’ heartstrings. You can take that learning and apply it to your landing page copy and marketing campaigns. Conveying emotion can be possible through creative storytelling, engaging copy, and powerful visuals.

CRO Tools We Use

We at Spiralytics Agency want to ensure that we’re bringing you the best service possible.
That’s why we lean on a variety of tools trusted by search marketing experts.
If you’re interested in learning about how we do things, you can check out the
software that we use to execute our CRO strategies for our clients.

Google Page Speed Insights

This is a no-nonsense, free page speed analyzer that checks if your website is loading as fast as they should. Remember: If your site takes more than three seconds to load, your users will leave.


Hotjar allows you to see the areas where your visitors are clicking on your site. It works like a heatmap where frequently clicked areas appear to be more vibrant. You want to see this color on your CTA buttons and internal links. If that’s not happening, we’ll work with you to take it there.

Survey Monkey

SurveyMonkey is not just about surveys. You can also create feedback forms and questionnaires here that can work seamlessly with your landing page. The simpler the form, the more likely your visitors will fill it up.

Google Optimize

Google Optimize is a basic A/B testing platform that we share with our clients. The best part? It’s free and easy to use.


This is an all-in-one place for you to get the essential metrics, customer journey reports, behavior, and trigger-based notifications in one place.

  • Unbounce is a nifty tool that allows us to create and customize landing pages that work well with your marketing campaign, along with popups. One of its biggest advantages is Google Ads integration.
  • This tool allows you to host trust signals on your landing page, like social proof, testimonials, and the like. They also have neat features that inform you of live visitor counts and geo-targeted activity notifications.
CRO Metrics That Matter

Besides the critical CRO metrics that our specialists look into, there are KPIs
unique to local conversion rate optimization that you should take a look at.
You might think that we’re only focused on conversion rates per se,
but that’s far from the truth.

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Bounce rate
  • Bounce rate shows you the percentage of people that exited your site after visiting one page. Ideally, the bounce rate of your landing page should be low. This could indicate that they got redirected to another site after filling a form or making a purchase.
Average time on site

How long are your visitors spending time on your page? This time, you want this figure to be higher. This indicates that they are thoroughly investigating your offer and reading all the information that your landing page has to offer.

Cart abandonment

How many of your visitors put items in their cart but don’t proceed with the checkout process? This metric doesn’t just pertain to products, but offers, too. You may attribute high cart abandonment rates to indecision due to lack of information on your site, which you need to address.

Cost per conversion
  • Budget is also a big concern when it comes to any marketing effort. You should be tracking the cost it takes to convert a lead, and see if these figures are stacking up. Of course, you’d want a lower number for your cost per conversion.
Clickthrough rate
  • CTRs are arguably the most important metric to track. There’s a clear relationship between high CTRs and conversion rates. If your audience was enticed enough to click on your offer, this could carry all the way until the final conversion. 

Contact us today and see 
what we can do