Spiralytics
Performance-Driven Digital Marketing Agency [Free Consultation] – Performance Marketing
SEO Audit Services
at Spiralytics Agency
Audits can be tedious and boring—but extremely necessary. After all, it can be tricky knowing what your next move should be if you’re not familiar with all your playing cards. Luckily for you, this is our forte. We’re here to do the nitty-gritty for you, so you can focus on the cool stuff like running your business.
Professional SEO
At Spiralytics Agency, we know the importance of accurate assessments to achieve the goal of growing your website—whether it’s been around for years or you just set it up last night. Our professional SEO audit services will come in handy in your quest for a better website and higher search rankings.
Why Spiralytics Agency?
There’s a lot of competition out there, but we assure you that we can walk the talk in terms of what we can offer. Our specialists have years of experience in the field, and we have a long list of satisfied clients that prove how serious we are in growing our clients’ businesses. Our brand’s promise is to help yours flourish. Let’s discover what we can achieve together.
Why Do You Need
an SEO Audit?
Google uses complex algorithms and tons of technical factors to determine
which pages should appear first when users perform a search. Most businesses
don’t have the time nor budget to learn that, and that’s where we come in.
We can execute a proper Google My Business audit to optimize local SEO and perform competitor benchmarking, so you can be several steps ahead of your industry rivals.
We can check the current health of your website and spot which areas need to be fixed or beefed up, so your site continues to rank and run smoothly.
Whether you’re changing your site’s web host, platform, CMS, structure, content, or design, we’re here to ensure no links get lost or broken along the way.
If you’re unaware of the webmaster guidelines provided by search engines, it can be easy to rack up a penalty. We can help reverse the damage and prevent further ones from happening.
We can also evaluate your existing content if it works for your content marketing and branding goals, and improve on-page elements and design.
Focusing on SEO should be on your company’s mind—because it’s undoubtedly on your competitors’. Here are some intriguing facts and figures that show how effective SEO is for your brand.
• Organic SEO is 5 times more effective than paid search ads. (New Media Campaigns)
• Search engines drive 93% of all web traffic. (Blue Opps)
• The average conversion rate from SEO efforts is at 14.6%, compared to just 1.7% for traditional outbound methods. (Bonds and Kindness)
• Google is controlling much of the game in SEO. If you want your efforts to bear fruit, it’s wise to keep an eye on Google’s algorithm changes and continuously review their webmaster guidelines.
• Google owns 71.98% of worldwide desktop search traffic, followed by Baidu at 14.04%, Bing at 7.76%, and Yahoo! at 4.44%. (SEO Tribunal)
• Google receives over 78,000 searches per second. (Internet Live Stats)
• The top result on Google gets an average CTR of 31.7%. (Backlinko)
Several ranking factors influence your performance besides backlinks. As the saying goes, the devil is in the details. Focusing on key elements on your website will help you rank higher.
• 1,890 is the average word count of web pages that bag Google’s coveted first spot. (Backlinko)
• Including a video on your landing page increases your chances of ranking higher by 53%. (Animaker)
People’s search habits are continually evolving. It’s critical to adapt your SEO efforts to how your audience is behaving.
• Over 50% of worldwide searches are four words or longer. (HubSpot)
• More Google searches are occurring on smartphones than desktops in ten major countries, including the U.S. and Japan. (HubSpot)
These figures help paint a clearer picture of why it’s so important for business owners to make aggressive efforts for their SEO performance. Luckily, an SEO audit is one of your best bets in accomplishing this.
Have some things in mind that you want to clear up?
Take a look at the list below to view the questions we frequently get.
Definitely. Whether you’re in the middle of setting up a new website with tons of content or even if your site has been up for a while, chances are you’re looking to implement fresh SEO strategies to raise your page rankings. An audit will ensure that you’re up to date with the latest algorithm updates or on par with your industry rivals.
Since SEO is rapidly evolving and specialists can only adapt to the changes as they go live, it’s wise to do an audit regularly. The recommended time frame is about every six months. This can also give you a proper avenue to make any major revamps to your SEO tactics.
Yes, you can—but it’s a long and arduous process, from learning what to do to actual implementation. While a routine SEO audit is definitely important, you’d be better off spending more of your time growing your business and hitting your core business goals.
Spiralytics Agency’s SEO audits include reports that clearly show the impact of our service to your site, such as better page rankings, higher domain authority, and other metrics that are important to the growth of your business.
Rest assured that you are working with professionals here in Spiralytics Agency. We do our SEO audits with the utmost care and respect for the data of our clients. We will never sell your data to any third-party organization.
This largely depends on the size of your website, the content currently published, and how intact your most recent SEO efforts are still functioning. On average, it could take five to seven working days to accomplish a full audit with reports included.
Most definitely! Our experts will be happy to answer any follow-up questions you may have and are open to discussing the contents of our reports.
Yes, we will. Since Spiralytics Agency is a full-service digital marketing agency, we can implement the necessary changes we believe can boost your site’s performance in terms of SEO.
With the amount of experience Spiralytics Agency has with SEO, you can be sure to avoid the following common mistakes others do in their strategy.
Highly optimized content is at the core of having a helpful website, solid SEO strategy, and establishing your authority in the digital space. Diagnosing the status of your content is part of what we look at during audits. We don’t write thin content that will add clutter to your site structure and potentially hurt your overall rankings.
The practice of measuring your data should be something your company regularly does. If you don’t know what to look for or measure, it will be difficult to manage or develop new tactics that could improve your current performance.
Reports can generate a million numbers, but if you’re not focused on the right metrics, your data tracking won’t matter so much. Spoiler alert: We’re discussing the most important SEO metrics you should focus on below. Don’t forget to check it out.
As your website grows in size, you’d probably have gone through several URL edits, content refreshes, and duplicate content. As a result of trying to edit or clean up so much, you could end up messing with previously linked pages. This can lead to broken pages that can confuse readers and have them exit instead of convert.
Having targeted keywords will fuel your content strategy. This will give you an idea of what your audience is searching for; and if you do a competitor analysis, it could also clue you in on what your competitors are focusing on. In-depth keyword research is the foundation of a good SEO strategy.
Implementing local SEO at the beginning of your efforts is critical. Local search is a massive contributor in organic traffic and increasing sales by targeting those who live within the area of your business. Don’t lose sight of this opportunity.
Always create content with a buyer persona in mind. Keeping your ideal customer in mind as you produce content helps you visualize their pain points better and creates a more relatable dialogue that will hook their interest more. This is part of understanding what it means to market to your target audience as well.
Most people assume that you should only do an SEO audit once your website has grown a considerable size, or else there will be no mistakes to look for. On the contrary, you can do an audit before you implement your overall SEO strategy so that you can ensure that you have fewer mistakes to check for later on. You’ll save on time and resources in the long run!
User experience is all about your web visitors. If they find your website difficult to navigate or it’s sporting a poor design, they’ll most likely exit and look for the information they want elsewhere. Always put yourself in the shoes of your consumers as you layout and edit your site.
In the age of mobile-first, making mobile optimization should also be one of your primary concerns. Major search engines like Google already use mobile-friendliness as a ranking factor for individual pages, so making sure that your site sports a responsive, mobile-friendly design is key to making sure you satisfy this requirement.
Part of conducting a successful audit is having the aid of tools that can get the job done flawlessly.
Below are some of the best tools that professionals use in the industry.
Google Analytics is used to track many of the performance metrics that matter in SEO, such as organic traffic, engagement metrics, and more.
Google PSI gives you an idea of how fast your pages load both on mobile and desktop. It also suggests optimization tactics so you can improve your page loading performance.
This tool aims to check the structured data or rich snippets on a webpage, so you can see if it will display correctly on search engine page results.
Ahrefs is a paid tool that gives rich insights to backlinks and referring domains of your website. They have a seven-day free trial for you to experience their full features.
This is a great tool to check for plagiarism and avoid getting penalized by the search engines when you publish duplicate content. It also safeguards you from incorrectly citing content-related intellectual property.
This simple simulator helps you visualize what your headlines and meta description will look like on search engines before it goes live. You’ll be able to avoid truncated text that results from long copy—effectively optimizing your efforts.
Use this to monitor your pages’ word count. If any of your pages have less than 200-300 words, it could be tagged by search engines as having thin content. The longer you write relevant webpage content, the more likely Google will consider your site as an authority on a subject matter.
SEO Metrics
That Matter
Part of understanding how SEO works is looking at the data that specialists find essential.
If you’re not already tracking the following, make sure they’re included in your next data reports.
This represents the number of people who visit your site via organic search. The very goal of SEO is to increase organic traffic, so naturally, the higher this number, the better.
CTRs measure the number of people who click on your site after seeing it on the results page, reflecting how good your SERP copy is. The text should simultaneously be catchy and indicate what your brand can offer
Keyword research is at the backbone of good SEO tactics. It’s smart to stay on top of how your keyword rankings are changing as your website rankings increase, and adapt your strategies to these changes.
Another goal of SEO is to increase your website’s domain authority on Google on a scale of 0 to 100. The higher your DA, the higher your site will rank.
Page load times are also critical in your user’s overall experience when browsing through your site. If your pages are slow to load, this affects your SEO performance by Google’s standards. Both on-site and off-site optimization tactics can solve slow load times.
Your conversion rate supports how well your current SEO strategy is supporting your overall digital marketing and business goals and helps create movement along your sales funnel.
