What exactly is landing page optimization? Why do I need this service?
Landing page optimization deals with the process of improving your page’s functional and aesthetic features.
Your site may be enjoying high amounts of traffic but at the end of the day, convincing your leads to make a transaction will always remain as your end goal. If you’re unable to capitalize on your visitors, you might be facing a number of conversion issues that landing page optimization may solve.
Availing of our landing page optimization service will allow you to scale your business seamlessly.
With data as our fuel, our agency can enhance each element of your landing page so you can capitalize on more conversion opportunities. Optimizing your landing pages can lower your customer acquisition costs, establish your industry presence, and increase your overall sales.
Before your page goes live, we’ll study your audience in detail and create a site based on their preferences. Once it’s up and running, we’ll constantly monitor your landing pages and make adjustments as necessary.
What’s a good conversion rate for a landing page?
The top-performing landing pages boast a conversion rate of 11.45% or higher.
Across various industries, the average landing page conversion rate lies at 2.35%. Ideally, you would want your business to go with the top 25% of pages that are converting at around 5.31%.
If your business has a 3% conversion rate, you shouldn’t expect your conversion rate to instantly spike up to 10%. When it comes to measuring the success of your landing page optimization efforts, looking at your conversion rate’s improvement over time should be your main basis.
If you’re a beginner, a jump from 3% to 5%, may not sound big but achieving it is a feat on its own. It doesn’t matter if you’re increasing by 0.5 or 1.0%, as long as the conversion rate of your landing pages is constantly improving by the month.
Why is my landing page not converting?
Landing pages fail to convert for a number of reasons. Poor design can immediately turn off your visitors, having too much information can frustrate your leads, and being unable to understand your audience can lead to a poor browsing experience.
Just like your content or SEO strategy, trends, changes, and other factors will cause you to conduct regular testing and tweaking. Always remember that landing page optimization isn’t a one-and-done thing. Seeing significant results will take time, but as long as you’re partnering with a credible agency, you won’t have to worry about wasting your hard-earned money.
If I avail of your services, how much will I be charged?
Our prices differ depending on what our client needs. After taking some time to assess your situation, we’ll produce a strategy at a price that can work well within your budget. Before you consult with us, make sure that you map out your goals first.
Your page’s overall design will revolve around what you want to achieve so take all the time you need to establish them.
Why should I partner with your agency?
Our track record speaks for itself. We’ve worked with clients across various industries and have taken the time to fully understand how their business operates. Whether your company’s working in finance or tech, we can assure you that our team will be able to optimize your landing pages and drive your business forward.
How do you measure the success of your efforts?
Thanks to the tools we’ve mentioned above, we make good use of data to produce and measure the performance of your landing pages. With the expertise of our specialists, rest assured that we’ll be able to provide easy-to-understand reports and make data-driven adjustments when needed.