Landing Page


Optimized landing pages gain more conversion opportunities. Through the expertise of our digital marketing professionals, we’ll produce a customized landing page that will best advertise your unique products and services. Inquire now for our landing page optimization services.

Entice your visitors with

excellent design

Guide them into making a purchase. With the help of our web designers, we’ll develop an appealing and easy-to-use landing page guaranteed to give your visitors a pleasant online experience.

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Reliable Landing Page
Optimization Services

Gain better leads and attain higher conversion rates. As your partners, we’ll make sure that your landing page boosts your overall sales and increases the productivity of your marketing campaigns.

Partner with us for top-notch landing page optimization services.

Why You Need Our

Landing Page Optimization Services

An effective landing page provides control and convenience for your visitors.  If
it isn’t performing its functions well, chances are, they’ll get frustrated and
leave. Minimize your bounce rate and capitalize on every lead you get.

Here’s what you can expect when you avail of our services:

Higher conversions

Structure the journey of your page’s users. Regardless of how your visitors have entered your site, optimized landing pages will set up your leads into making a desired action. 

Cost-effective marketing

An optimized landing page can get you more conversions without having to spend extra on other advertising services.

Improved organic search rankings

Your landing page will set your visitors up to take action. When users continuously interact with your site, search engines will think that you are a reliable source of information, increasing your rank on the results page.

Data and insights for your strategies

Landing pages can help you track the behavior of your users. With the help of analytics tools, you’ll be able to gain valuable insight into your visitors to help you generate data-driven strategies.

Maximize the returns of your PPC campaigns

Your PPC campaigns and your landing page go hand in hand. As your PPC efforts drive traffic to your site, your landing page should take advantage of this opportunity to generate leads and conversions.

Fast Facts About Social Advertising

Curious about how PPC actually affects your business? Here are a few statistics to convince you to consider it, if you haven’t already.

  • • Approximately 3.48 billion people use social media. (Hootsuite) 
  • The average time spent on social is 142 minutes. (Digital Information World)
  • • 91% of brands use two or more social media channels. (Adweek)
  • • 76% of marketers don’t use behavioral data for online ad targeting because they use old technologies. This makes the analysis of collected behavioral data and application to make customized user experiences a struggle for them. (Adweek)
  • • Among the Fortune 500 companies, only 20 actually engage with their customers on Facebook, and 83% have a presence on Twitter. (Business2Community)
  • • There are 60 million active business pages on Facebook. (Venture Beat)
  • • There are 5 million active advertisers on Facebook. (Forbes)
  • • Social network advertising reached $74 billion in 2018. (Statista)
  • • More than two-thirds of the total US digital advertising budget in 2019 was dedicated to mobile. (Hollywood Reporter)
  • • Global mobile ad spending may reach $247.4 billion by 2020. (Connext Digital)
  • • Global digital ad spending may reach over $375 billion by 2021. (eMarketer)
  • • The number of devices with ad blockers grew from 142 million to 615 million. (PowerTraffick)
  • • Total amount spent on Snapchat ads in 2016 was $90 million. (CNBC)
  • The number of SMEs advertising on YouTube has grown twice since 2016. (YouTube)
Tools of the Trade
Browser Shots

Your site’s performance may depend on how well it can work with a user’s preferred browser. To make sure that your landing pages are operating smoothly across all platforms, using Browser Shots will let you test your landing pages across different versions of popular browsers.


A one-second delay can reduce your conversion rate by as much as 7%. Pingdom is a free tool that will tell you how well your site is performing. If you’re still on the verge of designing your landing pages, Pingdom will tell you if the customizations you’ve made are slowing it down. Just type in your page’s URL and Pingdom will let you know if your site is fast and reliable.


A heatmap such as Hotjar will give you a better understanding of how your visitors interact with your landing pages. By tracking the parts of your site that your visitors are clicking through the most, you can use this data to improve your navigation features, CTA placement, and the design elements of your page.


If you’ve just started out with your page, Optimizely is a great tool for beginners.

Thanks to its easy-to-use editing features, marketers are given the opportunity to personalize the experience of their visitors. By making their site design responsive across user behavior and device used, the platform can adjust your site’s layout accordingly. Optimizely also possesses testing capabilities to provide users metrics for monitoring.

Google Analytics

An essential tool for all digital marketers, Google Analytics can give you most of the information you need about your visitors.

Knowing what channel generates the most leads, audience demographics, and behavioral statistics will provide insights into how you can continuously improve their experience with your site. Other than optimizing your landing pages, Google Analytics can help you with your other digital marketing efforts such as your Google AdWords campaign or your content strategy.


As one of the best landing page tools available, unbounce gives you the opportunity to design your page as you please. If you aren’t too knowledgeable with coding or if you don’t have regular access to IT services, you can design your page through templates or by dragging and dropping different design components. 

At the same time, unbounce can interact smoothly with other analytics tools. Combined with Hotjar or Google Analytics, you can boost your landing page’s performance with ease.

Visual Website Optimizer

This software is an all-in-one package for marketers. Through its behavioral tracking and targeting features, you can gain real-time insight into how your visitors interact with your site and make changes as you please. Other than giving you the opportunity to understand your audience, what makes this platform stand out is its ability to launch A/B tests without any coding required.

Frequently Asked Questions
      1. What exactly is landing page optimization? Why do I need this service?
        Landing page optimization deals with the process of improving your page’s functional and aesthetic features.

        Your site may be enjoying high amounts of traffic but at the end of the day, convincing your leads to make a transaction will always remain as your end goal. If you’re unable to capitalize on your visitors, you might be facing a number of conversion issues that landing page optimization may solve.

        Availing of our landing page optimization service will allow you to scale your business seamlessly.

        With data as our fuel, our agency can enhance each element of your landing page so you can capitalize on more conversion opportunities. Optimizing your landing pages can lower your customer acquisition costs, establish your industry presence, and increase your overall sales.

        Before your page goes live, we’ll study your audience in detail and create a site based on their preferences. Once it’s up and running, we’ll constantly monitor your landing pages and make adjustments as necessary.

        What’s a good conversion rate for a landing page?
        The top-performing landing pages boast a conversion rate of 11.45% or higher.

        Across various industries, the average landing page conversion rate lies at 2.35%. Ideally, you would want your business to go with the top 25% of pages that are converting at around 5.31%.

        If your business has a 3% conversion rate, you shouldn’t expect your conversion rate to instantly spike up to 10%. When it comes to measuring the success of your landing page optimization efforts, looking at your conversion rate’s improvement over time should be your main basis.

        If you’re a beginner, a jump from 3% to 5%, may not sound big but achieving it is a feat on its own. It doesn’t matter if you’re increasing by 0.5 or 1.0%, as long as the conversion rate of your landing pages is constantly improving by the month. 

        Why is my landing page not converting?
        Landing pages fail to convert for a number of reasons. Poor design can immediately turn off your visitors, having too much information can frustrate your leads, and being unable to understand your audience can lead to a poor browsing experience.

        Just like your content or SEO strategy, trends, changes, and other factors will cause you to conduct regular testing and tweaking. Always remember that landing page optimization isn’t a one-and-done thing. Seeing significant results will take time, but as long as you’re partnering with a credible agency, you won’t have to worry about wasting your hard-earned money.

        If I avail of your services, how much will I be charged?
        Our prices differ depending on what our client needs. After taking some time to assess your situation, we’ll produce a strategy at a price that can work well within your budget. Before you consult with us, make sure that you map out your goals first.

        Your page’s overall design will revolve around what you want to achieve so take all the time you need to establish them.

        Why should I partner with your agency?
        Our track record speaks for itself. We’ve worked with clients across various industries and have taken the time to fully understand how their business operates. Whether your company’s working in finance or tech, we can assure you that our team will be able to optimize your landing pages and drive your business forward.

        How do you measure the success of your efforts?
        Thanks to the tools we’ve mentioned above, we make good use of data to produce and measure the performance of your landing pages. With the expertise of our specialists, rest assured that we’ll be able to provide easy-to-understand reports and make data-driven adjustments when needed.

Mistakes You Should Avoid
Not Optimizing Your Site’s Speed

Before you start altering page design elements, you have to make sure that your site speed doesn’t make it difficult for your visitors. Even a one-second delay can reduce your conversion rate by up to 7%.

Using both a speed test (Pingdom) and a browser testing tool (Browser Shots) will let you know how well your site is performing. Once you make use of these platforms, you can also get recommendations on areas of your site that require tweaking. If your landing pages are media-heavy, some speed-testing software will even tell you what files need to be compressed.

Using a Complicated Signup Form

A long and complicated signup form isn’t just discouraging, it’s also intimidating. In recent years, data privacy has turned into a sensitive topic. With breaches happening left and right, more than 50% of consumers are now unwilling to share their data with the belief that it will be traded and misused.

When creating a signup form, make sure that you only collect what you need. If you don’t need to know someone’s height, home address, or religion, don’t ask for it at all. In most cases, acquiring their name and email would be enough to expand your customer database. But if you need more than that, try to limit your entry form to 5 fields.

To assure them that you have no malicious intent, you can add a section on your landing page to show them how you’re going to use their personal information.

Poorly Written Call-To-Action Copy

Strategically placed and well designed CTAs can only do so much if you make use of generic phrases. When creating call-to-action copy, you have to take note that your visitors will only click through a link if they know where it will take them.

With this in mind, make it a point to always provide context.

Instead of using a generic phrase such as click here, you can enhance the effectivity of your CTAs if you word them more specifically. Compelling copy such as “contact us today to learn more of our services” will always have better click-through rates than vague and uninspiring CTAs.

Not Conducting Tests Regularly
As the most popular method of landing page optimization, it’s no surprise that 60% of companies constantly conduct A/B testing. By giving you the opportunity to create and test different variations of your landing page, split testing can help you track which elements of your page can be improved to entice your visitors further. You can experiment with color combinations, page copy variations, and visuals to convince your leads into converting. Take the time to look at your competitors as well. In the ever-competitive digital marketing space, you need to constantly find ways to drive the effectivity of your campaigns. Thanks to the latest analytics tools, you can now spy on your competition easily. By knowing how they’ve designed their landing pages and how they stand in your industry, you can take a look at their strong and weak points and improve upon them in your site.
Cramped and Unresponsive Design

When it comes to page design, simplicity is key.

Now that we’re living in a fast-paced world, people want information instantly. Using too much text, having too many buttons, and not utilizing whitespace can make your landing page feel too long and messy. If you have something to say, bullets points, visuals, and a clear layout will help your visitors digest them better.

Remember to optimize your landing page for mobile use as well. It is estimated that there are at least 4.68 billion mobile phone owners actively using their devices. The trend suggests that phone use will continue over the years, so optimizing your landing pages for mobile use will significantly increase your customer acquisition campaigns and your overall conversion rate.

When it comes to designing your landing pages, always take a “less-is-more” approach.

Not Using Customer Testimonials

In this day and age, people are now more particular with customer reviews. In fact, 81% of consumers do research online before they make a purchase.

Even though Google Ads, Social Campaigns, and PPC have made life easier for businesses, word of mouth marketing still remains as one of the most effective marketing tools. People will always trust the recommendations of their peers and you can use this to your advantage. If your landing page has some extra space, include authentic customer testimonials to give people an idea of what they can expect if they partner with you.


Contact us today and see 
what we can do