Do I really need SEO?
Search engines like Google, Bing, and Yahoo are discovery tools. This means a lot of website visitors or searchers only find about your website for the first time via typing a search query. As more people find out about your website from search engines, your traffic grows, and your conversions increase. You’ll also find your other marketing channels increase in traffic as well.
In other words, when you optimize your website for the search engines, your other marketing channels get pulled up as well. To put it simply: yes, you need SEO to create your brand awareness, boost your business presence online, and establish authority, so more people can find you and put their trust in your products and services.
Where do I start my SEO strategy?
Good questions! First off, evaluate what you have done so far. If the answer is nothing, then you’ll want to check out some SEO tools to run a site audit to see which areas you need to work on. Using tools, such as Google Analytics, Ahrefs, SEMrush, and more, can help you identify your website’s strengths and weaknesses.
You can check for broken links, page load speeds, inspect structured data codes, analyze your keyword data, and so on. If you don’t have the knowledge and time for any of this, then your next best option is to start looking for a credible agency to do all this SEO work for you (hello!).
Where do I inject my SEO keywords?
The general rule of thumb is, don’t place your keywords in places where it looks forced and unnatural. In case you don’t know, this is called keyword stuffing, and it is an abominable practice that does more harm than good for your SEO.
Keyword placement best practices must be observed when optimizing your web pages. Generally, your target keywords should appear in the title, the first paragraph of your introduction, in headings, and naturally injected throughout the rest of your content.
Will blogging help with my website’s SEO?
Absolutely! Creating blog content helps elevate SEO quality by increasing a website’s indexable pages and contextual relevance to your brand. Every piece of content produced serves as an opportunity to rank for your target keywords.
The more quality and expertly-written content you publish, the broader your reach expands across your industry’s organic search results. Additionally, blog posts that utilize various on-page SEO strategies get better shots at ranking in search engines and earn customer visits.
What parts of SEO should I work on first?
You can check which parts of your website you can focus on using a tool, like the Moz toolbar to check your site’s domain authority (DA). If your site’s authority ranks below 20, then that’s a clear-cut sign that you should focus on your SEO’s authority efforts (i.e., earning links from reputable and authority websites). On the other hand, if your DA falls above 70, you can focus on the relevancy side (i.e., establishing a strong SEO foundation).
If you’re unsure how to work around this, the best advice we could give is to reach out to an SEO expert or SEO agency for a consultation. They can enlighten you about what makes more sense for your business to prioritize first to lead you in the right direction.
Do I need to hire someone to do SEO for my business?
Not necessarily. Like any other profession, you can learn to do it yourself. However, you’ll see the best results when you patronize the services of professionals. Think about it. Why do you choose to bring in a professional to do your taxes for you? Because they deliver data-driven results and they know what they’re doing down to the letter. They’re worth the investment.
Our dynamic experts here at Spiralytics Agency uses advanced tools and modern strategies that maximize results. You can explore our SEO services to see how we can help scale your business to success.
How long does SEO show results?
SEO success doesn’t happen overnight, and it’s not a one-size-fits-all task. Generally, it takes roughly four to six months to see results. Moreover, search engines look at three main factors when indexing a website: authority, relevancy, and crawlability.
Authority proves how reputable your website in the eyes of search engines, relevancy allows them to better understand what your website is about, so they can direct the right people to your website; and crawlability refers to the search engines’ capability to access and crawl your content for more accurate indexing (this nods to the technical side of SEO).
Let Us Handle SEO So You Can Focus on What Matters!
Search engine optimization is our specialty here at Spiralytics Agency. With the combination of modern tools and our team of experienced SEO specialists, you can count on us to provide best-in-class SEO services that maximize your organic traffic, boost engagements, and increase conversions.
Take the lead with the best SEO strategies uniquely built for your brand!