Social Media Presence to

Foster Business Growth

Achieve ROI on your social media campaigns through improved online visibility, valuable engagement, and increased traffic. With Spiralytics Agency’s expert social media marketing services, your social media OKRs are within reach.

Get with the Times

—Go Social

Facebook, Twitter, Instagram, and other social networks have been a part of daily life for the vast majority. It is a platform for businesses to influence their prospects and customers’ purchasing decision through worthwhile brand interactions. Begin your social media journey today—Spiralytics Agency gives access to their skilled experts, top-of-the-line tools, and customized strategies.

Driving Results with Social Media​

To market your business effectively, you need to be where the people are. Establish your online presence to help your business flourish by developing social media profiles that will create awareness, foster relationships, and bring your audience together.

Social Media Services
At Spiralytics Agency

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Social Media Strategy

We coordinate with our clients to better understand their industry, nature of business, and goals. From there, we can tailor-fit the best approach and strategy for them.

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Social Page Optimization

Much like webpages, social media posts and profiles can break the top of the SERPs organically with the right optimization practices—something that our social media specialists at Spiralytics Agency have mastered, whichever platform you choose.

Social Media Content Creation

Through creative content writers and designers, we produce unique content to engage your audience while reinforcing your brand’s voice and personality.

Cross-channel Promotions

We boost content visibility and communicate your message to your audience across different social media platforms. Through cross-posting or promotion and by linking one platform to another, we ensure efficient implementation of your social media campaigns.

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Social Media Campaign Development and Management

We don’t just create your social media profiles and post updates. We make sure that each of our actions reinforces your business goals and converts audience engagement to sales.

Community Management and Building

We make sure not to leave your customers hanging. Both negative and positive feedback expressed through social media is an opportunity to engage with your audience and show that you have a genuine concern for them.

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Social Monitoring, Reporting, and Data Analysis

Our services also include monitoring pages for comments, messages, reviews, mentions, and other metrics. From these, we can identify issues and suggest future activities for both your social circles and other marketing channels.

Why Go Social?

Billions of people are logged in to their multiple social media accounts every day.
It’s an opportunity to be seen and heard by a massive global community to gain
new clients and increase profits.

Build brand awareness

Establish your name and have an online following that you can improve over time. Spiralytics Agency creates buyer-personas that reflect your audience’s demographics, interests, and behaviors to produce highly- targeted strategies that hit the mark.

Engage with your audience

It’s not enough that people are following your brand—they should also be commenting, liking, or sharing your content. We will produce content that fosters engagement and help you build strong connections with your audience.

Increase your website traffic

Aside from visiting your social profiles, your followers should also be visiting your website. We will convert followers into sales by redirecting them to your site.

Fast Facts About the Service

Find out the state of social media marketing and where it is headed in this collection of
statistics, forecasts, observations, and trends:

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  • • Approximately 3.2 billion people or 42% of the world’s population are using social media every day. (EMARSYS, 2019)• 
  • • The term “social browsers” refers to people aged 16 to 64 who use social media to while away time or see what’s going on without posting; 54% of them use social media to research products. (GlobalWebIndex, 2018)
  • • The biggest group of internet users by generation is millennials (90.4%), followed by Gen X (77.5%) and baby boomers (48.2%). (eMarketer, 2018)
  • • Every day, an average of 2 hours and 22 minutes is spent on social media. (GlobalWebIndex, 2018)
  • • Non-customers of retailers are 3 times more likely to visit a website from the company’s social channels than existing customers. (Adobe Digital Insights, 2018)
  • • Facebook users access the app around eight times each day. (Smart Insights, 2017)
  • • Businesses earn $6.50 for every dollar spent on influencer marketing campaigns, with 86% of women using social media to guide their purchasing decisions. (Digital Marketing Institute
  • • Also, influencer marketing has led 53% of women to make purchases. (Adweek, 2016)
  • • 64% of PR professionals say social media monitoring is helping their company support and grow their communications programs. (Business Wire, 2014)
  • • Facebook ads that contain images are 75% to 90% more effective than non-visual ads. (HubSpot, 2019)
  • • Facebook is the most important social platform for 61% of marketers. (Social Media Examiner, 2019)
  • • The number of average daily active users on Twitter has grown by 9% year-over-year. (Twitter via PR Newswire, 2018)
  • • Twitter ads during live events are 11% and 9% more effective at stimulating mental engagement and at memory encoding respectively, than TV ads. (Twitter, 2018)
  • • There are more than 1 billion monthly active users on Instagram. (Instagram)
  • • Advertisers are spending 23% more on Instagram than on Facebook. (Digiday, 2018)
  • • LinkedIn is the most effective social media platform for B2B lead generation, accounting for 80% of social media leads. (LinkedIn, 2017)
  • • On average, 46% of B2B websites’ social traffic comes from LinkedIn. (LinkedIn, 2017)
  • • Among businesses with an online presence, 80% believe their social media customer service is exceptional, but only 8% of customers agree. (Smart Insights, 2017)

• 50% of consumers who see user-generated content (UGC) are more likely to buy from a company via its social channels. (Curalate, 2017)

Social Media Marketing Tools

Social media marketing becomes easier and more effective when you have the tools at your disposal.
You’ll be needing one or more for social media management, analytics,
social listening, content creation, graphics, and so on.

Social Media Management

overs just about every aspect of social media marketing, including managing your brand’s
 presence on social sites, reporting, and monitoring your keywords, among others.

Social Media Management Tools:

When it comes to scheduling and publishing your social posts, Buffer provides you with one central dashboard that you can use for all of your accounts and across social networks. Its blog offers helpful content about social media marketing that you can use as a guide to get you started.


Hootsuite’s all-in-one platform is effective at finding leads, curating content, measuring your social ROI, running social media ads, and customized reporting. Its customer base includes more than 800 of Fortune 1000 companies.

Social Listening

refers to monitoring and analyzing the conversations (through tags or mentions)
and trends for your brand, as well as the whole industry, so you can enhance your
social media marketing efforts based on those insights.

Social Media Management Tools:
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Sprout Social

Sprout Social has extensive capabilities for tracking what people are saying about your brand, and then going deep into those conversations to understand consumer sentiment and identify brand opportunities.


This tool gives you easy access to social mentions of your brand, and has advanced sentiment detection to help you engage users and protect your online reputation.

Social Media Analytics

is the process of gathering data from social sites to determine the type of content
 or campaign that drives user engagement, such as clicks, likes, or downloads.

Social Media Analytics Tools:

Use this tool to measure and report on key metrics like audience reach, response rate, community growth, and the like on all your social media accounts.

images provides reporting on Instagram analytics to ace your social strategy on the platform by focusing on profile analysis, the demographics of your followers, and competitive analysis.

Social Media Content Creation

is a critical aspect of your social media campaigns as you’ll want your content
to be original, creative, and unique to cater to the needs and preferences of
content consumers on social.

Social Media Content Creation Tools:

Canva makes it easy for non-designers and designers alike to create images and edit photos for social media posts that have the potential to get a lot of likes and shares. Canva’s wide range of templates, colors, and fonts are ready for use to help you save time designing your content, and it comes with team collaboration tools as well.

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You need to include Animoto in your arsenal if you want your social posts to go viral or engage your audiences. It is a drag-and-drop video maker lets you create a video quickly and hassle-free.

Frequently Asked Questions

Social media marketing may be gaining traction as a business strategy among brands,
but its dynamics make it a multi-faceted discipline that not everyone may understand.
Read through these FAQs to give yourself a more extensive background in social media marketing.

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Q: Why should I do social media marketing?

A: Marketing is all about developing relationships with people so they’ll eventually become your customers. Right now, social media is where your target audience is, with billions of people having at least one social account. 

This reason alone should compel you to use social media as a marketing strategy, although there are still a couple of others, like how social platforms can be used as a channel dedicated to educating, entertaining, and interacting with your target market through different types of content.

Q: What social media platform should I use?

A: Many factors are at play when choosing a platform. For one, you need to take into consideration the kind of audience that you want to reach, and determine which social channels they’re using the most. It’s also important that you assess whether or not your chosen platform has features or capabilities that will allow you to showcase your products or services. Another concern to look into is your company size and budget since you’ll want to focus on the platform that gives you the best ROI.

Q: How often should I post?

A: Once you know the best platform for your business, it’s easy to determine the frequency of your social media posts: Twitter—3x daily; Facebook—2x daily; LinkedIn—once per day; Instagram—1.5 times or more per day; Pinterest—5x daily or more. Your blog also needs to push content twice per week at a minimum, and then you could increase it to 3 to 5 times weekly.

Q: What kind of content should I post?

A: Just like content marketing, your social content has to prioritize the needs of your target audience before those of your business. The kinds of content that people on social media are looking for are certainly not promotional, but should be industry-related with focus on trends, challenges, and other issues that are important to consumers. 

You could also attract your audience with user-generated content, as it makes your brand more relatable and that they can have an authentic relationship with you.

Q: What’s the difference between an ad and a post?

A: When you create content that you make searchable through organic methods like SEO, then what you’ve created is a post. On the contrary, when you pay for your content to be shown to your target audience based on factors like demographics and online behavior, it becomes an ad. Sponsored content or paid content is seen by more people, so you may want to explore this in your social strategy.

Q: How do I start with social media marketing?

A: It’s possible that you might want to try doing things like social media management and social media monitoring on your own first. This is a good option if you’re facing budget restrictions, or if you want to experience social media marketing first-hand to understand how it works. Alternatively, you could work with marketing experts like Spiralytics Agency to help you manage your content calendar, curate and create content, or run optimized social campaigns for you.

Social Media Marketing
Misconceptions and Myths

Your business can gain real, significant value from social media marketing if you know its merits,
as well as its limitations. You have to be able to discern whether what you’re being told about
this marketing discipline is a myth, a fact, or somewhere in between.
Let’s try to bust some myths here.

Myth: You need to be on every social media network.

Fact: Social media marketers unanimously agree that you don’t need to be active on every social platform. A better alternative is to focus on the platform that suits the nature and goals of your business, as this can ensure that you’re reaching the right audience. It may also be counterproductive to establish a social profile on multiple channels if you cannot sustain managing and tracking as to how each of them is performing, because then you wouldn’t know which one is working and which one is not producing the best results.

Myth: Social media marketing activity doesn’t drive bottom-line results.

Fact: It’s unfortunate how social media marketing is still underrated and underutilized by businesses. You can’t just think of social media as a means to foster audience engagement or brand awareness—although this isn’t to say that you should ignore these marketing objectives because they are key to the overall performance of your business. 

Still, the truth of the matter is that social networks are powerful tools for lead generation, which happens to be the most logical way to grow your business.

Myth: The more you post, the better.

Fact: Saturating your followers with content may do your business more harm than good. You don’t want to make people feel that you’re being overly aggressive in promoting your brand or that you’re contributing to the saturation in social media. What you should target instead is to post your content or updates during optimum times, when social media users are actively looking for content that they can engage with.

Myth: Social media marketing is free.

Fact: This one is partially true. You can definitely promote your brand on social media for free since you don’t need to pay when you create a business profile on social media platforms. However, as with any other marketing strategy, you’ll need to allocate some of your financial resources for you to maximize the tools and features available on social platforms. 

It is ideal for instances wherein you have content that performs satisfactorily on organic search. Of course,you can always aim for a wider audience reach by paying for or sponsoring that particular piece of content. You also need to take into account that you need to invest time in social media marketing, and that you may need to leverage certain tools to simplify or streamline your social marketing processes.


Contact us today and see 
what we can do