Local SEO Services

at Spiralytics Agency

Did you know that your most loyal customer could just be next door? But if you miss the opportunity to market to your neighbors, then you’re wasting all those potential sales that are supposedly knocking on your door.

We, at Spiralytics Agency, know the importance of optimizing your brand presence so that the ones who are closest to you are more likely to do business with you—whether you’re a neighborhood farmer’s market or a logistics company servicing multiple states. Check out how we can optimize your local SEO.

What is Local SEO?

Local SEO works by putting the spotlight on your business around the people who are near your business address or operating area. This can be your ticket to brand discovery, more in-store visits, and subsequently, higher sales. By making your location information available online, you can attract the right audience in a couple of clicks.

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Why Should You Choose Spiralytics Agency?

We’re all about satisfying our clients and tailor-making strategies to fit your needs. Our roster of SEO and marketing experts have years of experience and knowledge backing up their every suggestion for you. We’re serious about growing our client’s businesses, and we’re here to show you how.

Why Do You Need
Local SEO?

If you own a franchise or local business that services a particular area, then local
SEO should be among your top priorities.

Keyword and Competitor Research

By targeting keywords that are most relevant to your business, you increase your chances of connecting with users who are searching for the products or services you’re promoting in your PPC ad placement.

Google My Business Optimization

Competition for keywords can be fierce, so bid high as your budget can allow and make the necessary adjustments as you see the results is a good strategy.

Localized Content Marketing

Whenever your copy properly addresses a targeted audience, it will likely result in a decrease in the quantity of clicks but an increase in quality. This means that the cost of clicks will go down while conversions by more qualified visitors will go up.

Fast Facts About the Service

To get a clearer picture of what local SEO is and the impact it has on your business, it won’t hurt to learn some trivia about the subject. Below are some interesting data and figures we’ve found when it comes to understanding the world of local search.

First off, local information seems to be one of the top priorities searchers have when browsing through the web. Take a look:

  • • 46% of all searches on Google are seeking local information. (Google, 2018)
  • • 97% of people use their search engines to find a local business. (HubSpot, 2019)
  • • 86% of consumers rely on online information about their favorite brands’ local information. (Bright Local, 2018)
  • • Almost one-third of users search for local businesses at least once a week. (Social Media Today, 2019)

More than that, local searches are closely related to higher sales.
Think about it: once your consumer knows where you’re located, they’ll most likely want to pay a visit. If they like what they see, a purchase will probably happen. The numbers don’t lie:

• 72% of consumers who search for local businesses end up going to the branch location within five minutes. (Wordstream, 2019)
• 78% of local mobile searches resulted in a successful in-store purchase. (HubSpot, 2019)
• More than 50% of searches including the keyword “near me” also result in in-store visits. (Wordstream, 2019)

Mobile optimization also plays a key role in local search. There’s a huge chance that the potential customers who are looking for your brand online are on the go. Consider these:

• One-third of all mobile searches are related to location. (Google, 2017)
• 76% of people who search location information of businesses on their mobile phones are likely to visit them within the day. (Social Media Today, 2019)
• 28% of those aforementioned visits results in a purchase. (Social Media Today, 2019)

That said, if you haven’t already implemented local search in your business, you’re sorely missing out on the various growth and sales opportunities this can give you. Local SEO should be tied in closely to your efforts for digital marketing success in 2019 and beyond.

Frequently Asked Questions
about Local SEO

Have some things in mind that you want to clear up?
Take a look at the list below to view the questions we frequently get.

  1. What’s the difference between SEO and local SEO?

Search engine optimization or SEO is the practice of getting your content to rank organically on specific keywords or phrases on search engines like Google. The higher the result of your website on the search engine results page, the more likely people will click on your site and check out your products and services.

Local SEO does the same thing, but targets location-specific keywords that could attract potential customers near the vicinity of your business. This can produce a higher volume of inquiries, in-store visits, and transactions. Local SEO is a subset of SEO as a whole, but they are two different strategies.

  1. Does my site really need local SEO?

The short answer is yes! For more context, these types of businesses generally benefit the most from local SEO:

  • Those who are operating franchises or branches of an umbrella brand, like restaurants or malls
  • Any brick-and-mortar business who wants to be discovered by their local neighborhood

The purpose of local SEO is to attract those who live near your business to come and take a look at what you offer. Most people turn to Google and other search engines to find the address of their favorite brands or discover new ones—so if you’re not on this modern era’s digital phonebook, you’re missing out on growing your consumer base. 

Even if you primarily operate online, it would still be great to give your consumers an idea of where in the world you operate, such as your city or country.

  1. Can’t I do local SEO on my own?

Technically, yes, you can. There are a few strategies that you can implement on your own, but this would only be wise to do if you already have a lot of local SEO knowledge from the get-go. Most business owners are busy growing their brand on all fronts that it’s better to let the experts handle the nitty-gritty on stuff like these. Don’t worry, Spiralytics Agency is a capable partner in expanding your business in terms of its local footprint.

  1. How can I be sure that local SEO will bring value to my business?

To ensure that you’re really reaping the benefits of local SEO, we at Spiralytics Agency will be transparent enough to include reports of our efforts to clearly show the impact of our service to your site, focusing on real metrics and data you can track.

  1. Is local SEO a one-time thing?

Nope, it’s a continuous process. As a digital strategy, SEO is always changing. Google and other search engines are continually improving to make the online space a more helpful place for users. The job of our specialists here in Spiralytics Agency is to ensure that we adapt to these changes and implement any new strategies to your website.

  1. How long will it take for my listing in Google My Business to go live?

Due to the obvious impact of Google search, claiming your Google My Business listing is one of our top priorities. Once we’ve done this, Google needs to verify the listing. They’ll send over a postcard with a verification code that we’ll need to get your page live. Since this will arrive via snail mail, it can take around two to three weeks for it to get to you. One month is a reasonable timeframe.

  1. How soon can I start benefiting from local search?

As with any new strategy implemented, search engines need to first crawl your site and index all the entries. There’s no set time frame for this, but there will be a steady uptick in a few months from the time of implementation. Local SEO takes time to manifest, but the results are worth it.

  1. How involved will I be in this process?

We will always run by our recommendations with you and give you the down low on what we want to happen for your brand, but you don’t have to stress about the technical details or the small stuff. We aim to work professionally with you, heeding your advice as a business owner, but also exercising our line of expertise as we provide you with stellar service.

If you don’t find your question here, feel free to contact us. We’ll be happy to set up a quick chat with you to go over any other concerns.

Deadly Local SEO Mistakes
That Should Be Avoided

Spiralytics Agency is serious in giving you top quality local SEO.
Here are some rookie mistakes that some search marketers do that we certainly avoid:

Creating content that’s not geo-specific

Mentioning your location information in your content is critical, as this is one of the most natural ways you can inform your readers about your business address or the zones you service. However, you should be mindful about location keyword stuffing. If you insert your location info in unnatural or obvious ways, Google’s algorithm may give you a penalty rather than a rank boost.

Writing unhelpful, self-serving articles

Related to the first point above, your primary concern for your web visitors is to give them valuable content that they can learn something from or genuinely help them out with a problem they’re encountering. If your content is too promotional, or if you’re not fleshing out topics well, this will be a red flag not only for your readers but for search engines, too.

Inconsistencies with your NAP (name, address, phone number)

Having consistent NAP information boils down to the way your business information is listed or mentioned on other websites besides your own. It’s important to keep this accurate and updated so as not to confuse search engines on the whereabouts of your business. Plus, having many sites list your brand accurately and consistently is another trust factor for your readers about where you’re located.

Not claiming your Google My Business page

Google My Business is a snippet that shows up on the SERPs when your business is looked up on the search engine. It contains your business name, photos, address, contact number, operating hours, reviews, and more.

Your Google My Business listing is an important ingredient in the overall strategy of your local search efforts. This snapshot gives the searcher a quick glance with all the pertinent details they need to decide if they should or when they can visit you.

Forgetting about structured data

Your local SEO efforts also rely on structured data. The most popular example of this is your Google My Business listing. However, it doesn’t stop there. Reviews and ratings are also great ways to utilize structured data and have it work for local SEO. Again, you want to give your visitors as much relevant information as possible for them to choose you among the sea of competitors out there.

Lacking avenues for customer reviews

Speaking of customer reviews, it’s your responsibility as a business to give your customers a way to leave their feedback about your products and services—whether it’s good or bad. Of course, you’d want them to leave positive feedback; but in the world of business, that may not always be the case. Set up review sections in your products or services page, get testimonials from your clients, put them up on your site, and so on.

Overlooking negative local ranking factors

Local SEO is also much about keeping your reputation as blemish-free as possible. For instance, if you’re running a franchise of a big brand, you want to uphold the name of the business and ensure that quality of service that your customers will receive will be the same across the board. 


The same is true for small businesses who want to maintain their rep and keep their consumer base loyal to them. Damage control is a necessary practice in local SEO.

Local SEO Tools that We Use

To ensure that we’re bringing you the best service possible, we lean on a variety of tools trusted by search marketing experts. If you’re interested in learning about how we do things, you can check out the software that we use to push our local SEO strategies for our clients.

Moz Local

Moz Local is a popular tool found in every local search marketer’s arsenal. It mainly helps boost local visibility and fact-check the accuracy and consistency of business listings. Moz Local can also submit your business’ location data to accurate major data aggregators and online directories, plus help you update or close duplicate business listings.

Screaming Frog

This tool is used for auditing and indexing a site’s HTML and metadata, while also identifying any broken links that can affect your local SEO rank.

Local SEO Checklist

This is a free tool powered by Synup that offers up to 40 different SEO tasks to optimize your local search rankings, such as a schema scanner, checklist for small businesses, and Google My Business checker.

Schema Creator

Not sure how to create flawless schema markup? Schema Creator is a friendlier way to do so, as well as a useful tool to check if your previous metadata are working properly.

Google Ads Keyword Planner

This is the tool that helps you choose or replace all of the local keywords you want to use for your content.


This is a neat database to check out your existing and new reviews from different platforms. Since reviews are a huge part of local SEO, this is a great way to track how your brand is received by your customers, or when it’s time to step in and do damage control.

Local SEO Metrics that Matter

Besides the critical SEO metrics that our specialists look into, there are KPIs
unique to local SEO that you should definitely take a look at.

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Local Keyword Rankings

Keeping updated with the keyword rankings of the local search terms you use in your strategy is essential in ensuring that you’re not getting beat by your competition.

Website Visits

This doesn’t just come in the form of the pageviews metric, but rather, understanding where the visits come from. If you notice an upsurge of views coming from your local area, that means local SEO is giving you a hand in becoming discoverable. Pay attention to the other places that you don’t service, as well. These places could become ideal to expand to in the future.

Calls and Inquiries

It’s been proven than local SEO boosts your online presence and puts you at the top of mind of potential customers. Tracking the volume of your business inquiries and asking them where they find out about your brand are helpful in seeing how much your local SEO efforts have made an impact in brand awareness.

Customer Reviews
  • Happy customers attract more leads. Always present an opportunity for your customers to leave a review about the product they purchased or services they availed. The more recent positive reviews you incur, the better.

Contact us today and see 
what we can do