Spiralytics
Performance-Driven Digital Marketing Agency [Free Consultation] – Performance Marketing
Lead Generation
We make inbound marketing work for you through lead generation, where we attract qualified leads for your sales-driven team. Throughout the campaign, we measure the right metrics in lead generation to help us frame our strategy in nurturing online visitors and developing an interest in your business.
Optimized Lead Generation
In lead generation, we set our sights on directing potential customers to a system built for contact management. Our system enables us to keep track of user activity on your site and other digital platforms throughout the buying process while offering solutions to their most pressing challenges.
Our Passion: Generating Leads
and Nurturing Sales
Spiralytics Agency is a lead generation services agency that has brought innumerable sales leads to our clients. We employ a combination of strategies in content marketing, lead management, and sales execution to give you more quality leads and make your business more competitive.
Our 5-Step Lead
Generation Process
Why Engage in Lead Generation
For Your Business
Billions of people are logged in to their multiple social media accounts every day.
It's an opportunity to be seen and heard by a massive global community to gain
new client and increase profits.
To grow your sales pipeline and drive business profit
To develop awareness about your brand and its unique selling proposition
To guarantee a positive return on investment as a result of lowering cost per lead
Here’s a compilation of statistics, observations, and trends that you need to know and which you can use to guide your lead generation strategy:
• 80% of marketing automation software users generate more leads, with a 77% conversion rate among leads. (VB Insights via APSIS, 2016)
Lead generation can be a complicated process. Since technology has directed buyers to
multiple channels online, there’s a lot of digital data that need to be tracked and analyzed
to help you target the right audience.
At Spiralytics Agency, we have learned how to make lead generation tools one of our best
resources in finding and converting more high-quality leads for your business.
Here are some of our favorite tools:
We use Leadformly to optimize lead capture forms on your website, with the end goal of influencing your website visitors to convert and share their personal information with you. Without this information, there’s no way for you to contact people who have been to your website and send them marketing messages that can nurture them into becoming actual customers.
Leadformly goes beyond the basic contact form with its customization features, which allow you to ask the right questions as part of lead segmentation. This is an important step in lead generation, as it tells you which leads are ready for follow-up.
Intercom incorporates live chat on your site. Whenever someone visits your site, the app creates a message trigger depending on how the user has interacted with your website. Someone from your team can then manage the conversation and help the user learn more about your product or service. For current customers, Intercom offers support with help desk and knowledge base features.
Aside from capturing leads who are searching around your website through on-site messaging, Intercom makes it possible for you to accomplish a multitude of business goals—from marketing to sales and customer support.
Lead Forensics is a great tool that does an investigative work of sorts on your anonymous leads or people who land on your website but don’t fill out your contact form. As much as possible, you don’t want to miss out on any leads, so you need to track and follow them using their IP address. With this information, you can now easily identify people or organizations that are viewing your website.
Lead Forensics also helps you identify hot leads through lead scoring. Some of the criteria it uses to define high-value leads for your sales team include company size, visit duration and path, and repeat visits.
Email marketing is one of the most effective methods in generating leads; however, it does require the most powerful of tools. ActiveCampaign serves as an email marketing solution that lets you create and send personalized content to people who may be interested in your brand.
To do this, the tool tracks your leads’ interaction with your website and uses it as an insight to help you tailor marketing messages. ActiveCampaign also has automation capabilities, allowing you to schedule when to follow up with cold leads. Alternatively, you can use ActiveCampaign to set up new email campaigns to retarget leads you’ve encountered in the past.
The way to grow your business is none other than through lead generation.
This makes it necessary for you to understand the terms and concepts commonly
used in lead generation, which is what this FAQ section is designed for.
First things first:
Lead generation can help you hit your marketing goals, including brand awareness,
nurturing relationships with prospects and customers, and ultimately, generating revenue.
If you’re not getting these results, it may be that you’re committing any of these
lead generation mistakes.
If you’re using content marketing to generate leads, you need to pay attention to your use of calls-to- action (CTAs). CTAs are like sign posts that guide your audience, especially first-time visitors, where to go or what to do next on your website. Since multiple audience types are viewing your website, you want to make sure that the text or image you’re using in your CTAs suit the goals or needs of your leads, which are likely to be different from people who are already customers of your business.
Social media has come a long way, with billions of people using the platform not only to make personal connections but also to help businesses reach their potential buyers in a more attractive and engaging manner. In fact, some of the most highly qualified B2B leads come from LinkedIn, Facebook, and Twitter. As you invest in social media marketing, you should remember that these channels are meant to build trust with your target audience first and foremost, instead of being too hard sell with your prospects.
No matter how valuable or useful your offer is, your leads are likely to leave when you serve them with a contact form that’s too tedious to fill out. With so many things going on in the online world, people are having shorter and shorter attention spans, so you’ll need to keep your signup forms short and simple. This is a simple but effective way to acquire leads as they realize how easy it is for them to connect with your brand.
In your desire to create interest toward your offer, you may be making the mistake of talking more about the features of your offer rather than showing them the value proposition behind it. This creates the impression that you’re only after making a sale instead of helping people cope with their challenges and addressing their pain points. Remember that buyers or consumers who are online are looking for solutions to their problems, so you need to be clear how you can help them with your content and other offers.
You can’t generate leads if the content you’re offering to your prospects is not something that they can relate to. This makes it important that you know who your target audience is and finding out what they need or want. What kind of content are they looking for? What organizational issues are they trying to resolve? Once you know the answers to these questions, you should be able to come up with a good strategy for creating content with the information they need.
As Andy Pitre, HubSpot’s VP of Product, says: “Don’t think of your ‘leads’ as ‘leads’. Instead, think of them as people who are frustrated because understanding and buying your product is too hard. Your job is to make it easy for them to learn your product and get started.”
A good lead generation process means you’re able to attract and capture new leads over time, which is helpful in expanding your audience reach. The opposite thing happens when you stick to the same old offers over and over again: you can’t build your list of people who may want to receive your email, newsletter, or video content. What you need to do is to explore different types of content, as this can also help establish your industry expertise.
The kind or amount of information you ask from your leads should always match what you’re willing to give in return. There’s no sense asking for more than a name and an email address if a user tries to create an account, or if you’re only offering a free content download. Reserve the need to ask for other personal information, such as their phone number or their address, only when they move further down your conversion funnel.
Blogging regularly helps in your website’s SEO efforts, which is one of the cornerstones in lead generation. As you consistently publish relevant and helpful blog posts, you’re increasing traffic to your site, allowing people to find out about your business and the range of services that you provide. By contrast, not updating your blog with new posts makes you seem less credible among audiences who are looking for companies with thought leaders on board whom they can trust.
In one of the previous sections, we discussed how tools can simplify complex marketing processes, including lead generation. There’s no excuse for you not to invest in tech since they’re readily available and can even be customized to suit your business model or requirements. You only need to shop around for the best tech tools and allot a good amount of time studying how to best use them for lead generation.
A landing page is any page on your website that appears when users click on your CTAs.Thus, it’s only logical to present your leads with additional information or message that talks more about the CTA they clicked through as they arrive on your landing page. Any deviation or inconsistency in the messaging or offer can leave your audience feeling confused or frustrated, which can lower your chances of converting visitors into leads.
