Lead Generation

We make inbound marketing work for you through lead generation, where we attract qualified leads for your sales-driven team. Throughout the campaign, we measure the right metrics in lead generation to help us frame our strategy in nurturing online visitors and developing an interest in your business.

Optimized Lead Generation

to Power Up Your Sales

In lead generation, we set our sights on directing potential customers to a system built for contact management. Our system enables us to keep track of user activity on your site and other digital platforms throughout the buying process while offering solutions to their most pressing challenges.

our passion icon

Our Passion: Generating Leads
and Nurturing Sales

Spiralytics Agency is a lead generation services agency that has brought innumerable sales leads to our clients. We employ a combination of strategies in content marketing, lead management, and sales execution to give you more quality leads and make your business more competitive.

Our 5-Step Lead
Generation Process

We make engaging content available across marketing channels to attract potential leads and bring them to a signup form
We continue building the relationship with newly acquired leads by sending relevant marketing messages
We profile the leads based on their activities or interactions with your business to help us determine how valuable of a lead they are.
We qualify leads based on positive indicators before passing them along to sales.
We revisit our campaigns to measure success in moving leads through their buying journey and consider ideas that we can still explore.

Why Engage in Lead Generation
For Your Business

Billions of people are logged in to their multiple social media accounts every day.
It's an opportunity to be seen and heard by a massive global community to gain
new client and increase profits.

Sales Growth

To grow your sales pipeline and drive business profit

Build brand awareness

To develop awareness about your brand and its unique selling proposition

Return on Investment

To guarantee a positive return on investment as a result of lowering cost per lead

Fast Facts About Lead Generation
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Here’s a compilation of statistics, observations, and trends that you need to know and which you can use to guide your lead generation strategy: 

  • • Among B2B marketers, 61% admit that generating high-quality leads is one of their biggest challenges. (B2B Technology Marketing Community, 2013)
  • • The three most commonly used strategies in B2B lead generation are email marketing (78%), event marketing (73%), and content marketing (67%). (Demand Metric Research Corporation via Direct Marketing News, 2014)
  • • 96% of visitors who come to a website aren’t ready to buy yet. (Marketo)
  • • The top priority for 74% of companies is converting leads into customers. (Hubspot, 2019)
  • • Lead generation is the top content marketing goal for 85% of marketers. (Content Marketing Institute, 2016)
  • • The growth of the internet and related media has caused marketing teams to be more influential than sales teams in driving leads. (Marketo)
  • • Companies that use inbound marketing strategies post a 61% lower cost per lead than those that generate leads outbound. (HubSpot, 2012)
  • • The quality of leads is more important than the number of leads, with a 68% and 55% preferential priority among B2B marketing professionals. (BrightTALK)
  • • Thought leadership has resulted in 41% of C-suite executives inviting B2B sellers to submit business proposals. (Edelman-LinkedIn, 2017)
  • • Companies that generate B2B leads through social media acquire 3 times more leads than by using traditional channels. (Pinpoint market Research and Anderson Jones PR, 2015)

•  80% of marketing automation software users generate more leads, with a 77% conversion rate among leads. (VB Insights via APSIS, 2016)

Tools that We Use

Lead generation can be a complicated process. Since technology has directed buyers to
multiple channels online, there’s a lot of digital data that need to be tracked and analyzed
 to help you target the right audience.

At Spiralytics Agency, we have learned how to make lead generation tools one of our best
resources in finding and converting more high-quality leads for your business.
 Here are some of our favorite tools:


We use Leadformly to optimize lead capture forms on your website, with the end goal of influencing your website visitors to convert and share their personal information with you. Without this information, there’s no way for you to contact people who have been to your website and send them marketing messages that can nurture them into becoming actual customers.

Leadformly goes beyond the basic contact form with its customization features, which allow you to ask the right questions as part of lead segmentation. This is an important step in lead generation, as it tells you which leads are ready for follow-up. 

Intercom Acquire

Intercom incorporates live chat on your site. Whenever someone visits your site, the app creates a message trigger depending on how the user has interacted with your website. Someone from your team can then manage the conversation and help the user learn more about your product or service. For current customers, Intercom offers support with help desk and knowledge base features.

Aside from capturing leads who are searching around your website through on-site messaging, Intercom makes it possible for you to accomplish a multitude of business goals—from marketing to sales and customer support.

Lead Forensics

Lead Forensics is a great tool that does an investigative work of sorts on your anonymous leads or people who land on your website but don’t fill out your contact form. As much as possible, you don’t want to miss out on any leads, so you need to track and follow them using their IP address. With this information, you can now easily identify people or organizations that are viewing your website.

Lead Forensics also helps you identify hot leads through lead scoring. Some of the criteria it uses to define high-value leads for your sales team include company size, visit duration and path, and repeat visits.


Email marketing is one of the most effective methods in generating leads; however, it does require the most powerful of tools. ActiveCampaign serves as an email marketing solution that lets you create and send personalized content to people who may be interested in your brand. 

To do this, the tool tracks your leads’ interaction with your website and uses it as an insight to help you tailor marketing messages. ActiveCampaign also has automation capabilities, allowing you to schedule when to follow up with cold leads. Alternatively, you can use ActiveCampaign to set up new email campaigns to retarget leads you’ve encountered in the past.

Frequently Asked Questions

The way to grow your business is none other than through lead generation.
This makes it necessary for you to understand the terms and concepts commonly
 used in lead generation, which is what this FAQ section is designed for.

 First things first:

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  1. Who are considered leads, and what does lead generation entail?
    Leads are potential customers who show genuine interest in the product or service you’re selling. Meanwhile, lead generation refers to the process of getting those interested people to do something from their end—whether it’s giving their contact details, engaging with your social media profile, or downloading your marketing offer—so you can start a conversation, move them through the buying process, and strengthen your sales pipeline.
  3. Is lead generation sales or marketing?
    This remains a highly debatable subject matter. The usual lead generation cycle involves mobilizing your marketing team to find qualified leads that can be passed on to your sales representatives for nurturing, but it’s not uncommon for sales to say that they’re not quality leads. There’s also the perspective that modern customers are already shopping for options online before they even engage with sales agents, which makes marketing responsible for driving leads to a larger extent.
  5. What is lead generation vs. demand generation?
    There’s a very close relationship between lead generation and demand generation that drives people to use the terms interchangeably. To be clear, they’re not one and the same. Demand generation is the process of creating interest in what you’re selling, while lead generation follows up on that interest by influencing people to give their contact details so that they can gain access to whatever marketing solutions you have to offer.
  7. What’s the difference between inbound leads and outbound leads?
    Inbound leads are prospects who come directly through your doors via inbound marketing strategies, such as content marketing, social media marketing, and search engine optimization (SEO). This type of leads decides when and how they want to reach you. By contrast, outbound leads are prospects with whom you initiate interaction via emails, display and pay-per-click ads, event marketing, or sales calls. This gives outbound lead generation a rather disruptive nature to it.
  9. What metrics are important in lead generation?
    Beyond counting how many company names or email addresses you’ve acquired, your metrics should also focus on determining how many of your leads are sales qualified leads (SQLs). Another valuable metric is the quality of your SQLs, which you can measure by calculating the percentage of SQLs who were accepted by sales. It’s also important that you study the cost of acquiring each lead, as well as to find out the percentage of revenue that resulted from your lead generation efforts.
Mistakes You Should Avoid

Lead generation can help you hit your marketing goals, including brand awareness,
nurturing relationships with prospects and customers, and ultimately, generating revenue.
If you’re not getting these results, it may be that you’re committing any of these
 lead generation mistakes.

  1. Using generic CTAs

If you’re using content marketing to generate leads, you need to pay attention to your use of calls-to- action (CTAs). CTAs are like sign posts that guide your audience, especially first-time visitors, where to go or what to do next on your website. Since multiple audience types are viewing your website, you want to make sure that the text or image you’re using in your CTAs suit the goals or needs of your leads, which are likely to be different from people who are already customers of your business.

  1. Being on social for the wrong reasons

Social media has come a long way, with billions of people using the platform not only to make personal connections but also to help businesses reach their potential buyers in a more attractive and engaging manner. In fact, some of the most highly qualified B2B leads come from LinkedIn, Facebook, and Twitter. As you invest in social media marketing, you should remember that these channels are meant to build trust with your target audience first and foremost, instead of being too hard sell with your prospects.

  1. Having a complicated contact form

No matter how valuable or useful your offer is, your leads are likely to leave when you serve them with a contact form that’s too tedious to fill out. With so many things going on in the online world, people are having shorter and shorter attention spans, so you’ll need to keep your signup forms short and simple. This is a simple but effective way to acquire leads as they realize how easy it is for them to connect with your brand.

  1. Focusing on features instead of benefits

In your desire to create interest toward your offer, you may be making the mistake of talking more about the features of your offer rather than showing them the value proposition behind it. This creates the impression that you’re only after making a sale instead of helping people cope with their challenges and addressing their pain points. Remember that buyers or consumers who are online are looking for solutions to their problems, so you need to be clear how you can help them with your content and other offers.

  1. Sharing irrelevant content

You can’t generate leads if the content you’re offering to your prospects is not something that they can relate to. This makes it important that you know who your target audience is and finding out what they need or want. What kind of content are they looking for? What organizational issues are they trying to resolve? Once you know the answers to these questions, you should be able to come up with a good strategy for creating content with the information they need.

As Andy Pitre, HubSpot’s VP of Product, says: “Don’t think of your ‘leads’ as ‘leads’. Instead, think of them as people who are frustrated because understanding and buying your product is too hard. Your job is to make it easy for them to learn your product and get started.”

  1. Lacking variety in your offers

A good lead generation process means you’re able to attract and capture new leads over time, which is helpful in expanding your audience reach. The opposite thing happens when you stick to the same old offers over and over again: you can’t build your list of people who may want to receive your email, newsletter, or video content. What you need to do is to explore different types of content, as this can also help establish your industry expertise.

  1. Asking too much than what you can offer

The kind or amount of information you ask from your leads should always match what you’re willing to give in return. There’s no sense asking for more than a name and an email address if a user tries to create an account, or if you’re only offering a free content download. Reserve the need to ask for other personal information, such as their phone number or their address, only when they move further down your conversion funnel.

  1. Not blogging regularly

Blogging regularly helps in your website’s SEO efforts, which is one of the cornerstones in lead generation. As you consistently publish relevant and helpful blog posts, you’re increasing traffic to your site, allowing people to find out about your business and the range of services that you provide. By contrast, not updating your blog with new posts makes you seem less credible among audiences who are looking for companies with thought leaders on board whom they can trust.

  1. Not using tech or the right tech

In one of the previous sections, we discussed how tools can simplify complex marketing processes, including lead generation. There’s no excuse for you not to invest in tech since they’re readily available and can even be customized to suit your business model or requirements. You only need to shop around for the best tech tools and allot a good amount of time studying how to best use them for lead generation.

 Mismatch between your landing pages and your CTAs

A landing page is any page on your website that appears when users click on your CTAs.Thus, it’s only logical to present your leads with additional information or message that talks more about the CTA they clicked through as they arrive on your landing page. Any deviation or inconsistency in the messaging or offer can leave your audience feeling confused or frustrated, which can lower your chances of converting visitors into leads.


Contact us today and see 
what we can do