Spiralytics
Performance-Driven Digital Marketing Agency [Free Consultation] – Performance Marketing
Boost Your Sales with Our
Ecommerce SEO Strategies
Ecommerce websites have unique and complex challenges when it comes to SEO – it needs structure to rank better and increase their online presence. Luckily, Spiralytics Agency can help you with that. When it comes to boosting visits, sales, and online transactions, we have it down pat.
SEO Services for
Our SEO services for ecommerce sites can help your business rank higher in the search results page, increasing your revenue and search presence.
Top-Notch SEO Solutions For Your Business!
We utilize the right tools and strategies to deliver top-notch SEO solutions to propel our clients’ sales and revenue upward, and their business forward.
SEO Services at
Spiralytics Agency
Our dynamic and dedicated team will conduct a site audit to gain insights about your website’s strengths and weaknesses so that we can implement a better SEO strategy for your online store.
We will perform keyword research, assess your category pages, and evaluate your keyword targeting and your competitors’ to find high opportunity keywords. The right keywords make it easier for search engine crawlers and your target market to find you.
We will enhance your product descriptions, increase internal links, improve your meta description and title tags, and your overall content to boost your search engine friendliness and user experience.
We will customize an on-site SEO plan that’s tailor-made for your online shop’s products, categories, and brand pages. This can make your site easier to navigate and more discoverable through organic search.
We don’t just build links for quantity. We focus on quality, and we build links that bring real value to your rankings, visibility, and your target market. We believe that quality is as important as quantity.
We understand that ecommerce site optimization is a lot more complicated than it looks. That’s why we create reports to show you what we’re doing, why we’re doing it, and the results it brings.
Why Your Ecommerce
Site Needs SEO
The ecommerce space is unique, which means you need a more agile SEO
strategy to stay ahead of your competitors. At Spiralytics Agency, our industry
experience and expert SEO strategies can help your ecommerce website rank
higher in the search results pages and grow your business.
Your ecommerce site isn’t going anywhere if it ranks below the fold or on the second page of the search results. Ecommerce SEO efforts can help drive traffic, and in turn, gain the top spot on the SERPs.
Boosting your brand exposure is a must for ecommerce sites. Our tried-and-true SEO solutions can put your business on top of the search engine results and in front of your target audience.
Targeting and ranking for the right keywords are proven ways to drive traffic and increase sales. Our extensive keyword research can give us valuable insights on what your customers are searching for, and we know how to leverage those to rank your pages and products.
• Around 63% of US online shoppers stated they would not purchase from a website if they couldn’t find the return policy. (Narvar, 2018)
Google’s Structured Data Testing Tool is a no-fuss platform that allows ecommerce websites to inspect structured data codes, flag errors, build new pages, and boost existing ones with manual optimizations. It’s a handy tool to use before the deployment of your site.
This is a free analytics tool that provides businesses insights about how users discover and interact with their website. This can help you justify your ad spend, find out where it’s best to advertise, and see which types of content your target audience likes best.
This is the official portal where webmasters monitor and manage websites as it utilizes search analytics to help you understand how Google sees and ranks your pages. It enables you to optimize content, submit URLs for indexing, get notified for site errors, and boost your organic search presence.
Your products and services may have a space online, but if they’re not discoverable, then you won’t reach your target audience. This is where ecommerce SEO comes in to boost your search visibility.
Absolutely! Every piece of content you roll out translates to another opportunity to link and rank for your target keywords related to your business. The more expertly written and quality content you produce, the greater the chances you get to perform well at your industry’s organic search rankings.
Good question! Keyword research is the cornerstone of every SEO strategy, especially when it comes to on-page SEO. This is a way of finding out which queries users enter into the search engines, so you can produce pages that will pop up as results for those keywords. We optimize your content for keywords that have high search volumes and low competition to help your ecommerce site rank and sell.
Keyword research for ecommerce SEO can go two ways: starting from your own research and spying on your competitors. You can start by thinking about what topics are related to your business, the products you offer, an article you want to write about, and so on. These broad parent topics should help you narrow down your potential keywords.
Keyword exploring through spying on your competitors is as easy as inputting the URL on a tool, then it will display a list of specific keywords they use as well as the related keywords and phrase match keywords you can tap. Tools like Ahrefs and SEMrush can be a great help in your keyword research.
Of course, you don’t want to force your keywords in places where it looks unnatural. If you haven’t heard, keyword stuffing is terrible for your SEO. Be sure to follow keyword placement best practices for optimizing a page. They should show in the title, the first paragraph of your intro, in headings, and aptly inserted throughout the rest of your content.
One of the major reasons that hold back online retailers and merchants to prioritize their SEO is because they think it’s too complicated and technical. Of course, when you’re a large ecommerce platform like Amazon, technical SEO becomes more necessary.
However, your ecommerce site can be just as successful without spending too much time on technical SEO. Links are one of the most important Google ranking factors. This means you can catapult your organic search visibility and find better opportunities by creating and promoting content to build high-quality links.
Let’s say an online shopper searches for “noise-canceling headphones” and you sell those kinds of products. Then, you would want to include a category page focused on the keyword phrase “noise-canceling headphones.” Category pages like this are one of the best ways to rank for particular keyword searches.
Pay attention to categorizing your site thoroughly to optimize what your site offers. To optimize each category page, you must determine the pertinent keyword groups. Then, optimize the meta title and description, H1 tag, URL, and content for those target keywords or phrases
Duplicate content is bad, but in the context that you have two web pages that have the exact same content. Meanwhile, having the exact same product description as your manufacturer (or everyone else) isn’t bad. If so, then Amazon would’ve ranked lower in search, and every ecommerce site can create an identical site to pull their competitors down.
For ecommerce sites, identical product descriptions aren’t that big of an issue because you can rank based on how strong or weak your backlink profile is. It would be worth your time to focus on backlink acquisition and customer experience rather than crafting unique product descriptions.
Of course, your aim should be to boost your ranking when doing SEO, but the better goal should be to earn or to generate conversions out of it. The more your pages rank higher on the search results and your products get exposed to a broader audience, the greater the chances you have at boosting revenue and earning higher profit.
At Spiralytics Agency, we don’t just aim to get your website above the fold. We offer the best ecommerce solutions to help your website rank, attract more clients, and generate profits.
