Boost Your Sales with Our

Ecommerce SEO Strategies

Ecommerce websites have unique and complex challenges when it comes to SEO – it needs structure to rank better and increase their online presence. Luckily, Spiralytics Agency can help you with that. When it comes to boosting visits, sales, and online transactions,  we have it down pat.

SEO Services for

Ecommerce Sites

Our SEO services for ecommerce sites can help your business rank higher in the search results page, increasing your revenue and search presence.

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Top-Notch SEO Solutions For Your Business!

We utilize the right tools and strategies to deliver top-notch SEO solutions to propel our clients’ sales and revenue upward, and their business forward.

SEO Services at
Spiralytics Agency

Site Audit

Our dynamic and dedicated team will conduct a site audit to gain insights about your website’s strengths and weaknesses so that we can implement a better SEO strategy for your online store.

Keyword Research

We will perform keyword research, assess your category pages, and evaluate your keyword targeting and your competitors’ to find high opportunity keywords. The right keywords make it easier for search engine crawlers and your target market to find you.

Site Optimization

We will enhance your product descriptions, increase internal links, improve your meta description and title tags, and your overall content to boost your search engine friendliness and user experience.

On-Page SEO

We will customize an on-site SEO plan that’s tailor-made for your online shop’s products, categories, and brand pages. This can make your site easier to navigate and more discoverable through organic search.

Off-Page SEO

We don’t just build links for quantity. We focus on quality, and we build links that bring real value to your rankings, visibility, and your target market. We believe that quality is as important as quantity.

Ecommerce SEO Reporting

We understand that ecommerce site optimization is a lot more complicated than it looks. That’s why we create reports to show you what we’re doing, why we’re doing it, and the results it brings.

Why Your Ecommerce
Site Needs SEO

The ecommerce space is unique, which means you need a more agile SEO
strategy to stay ahead of your competitors. At Spiralytics Agency, our industry
experience and expert SEO strategies can help your ecommerce website rank
higher in the search results pages and grow your business.

Increase Traffic to Your Online Store

Your ecommerce site isn’t going anywhere if it ranks below the fold or on the second page of the search results. Ecommerce SEO efforts can help drive traffic, and in turn, gain the top spot on the SERPs.

Drive Brand Awareness

Boosting your brand exposure is a must for ecommerce sites. Our tried-and-true SEO solutions can put your business on top of the search engine results and in front of your target audience.

Boost Sales and Revenue

Targeting and ranking for the right keywords are proven ways to drive traffic and increase sales. Our extensive keyword research can give us valuable insights on what your customers are searching for, and we know how to leverage those to rank your pages and products.

Fast Facts About eCommerce SEO
Layer 1
  • • Roughly 21% of customers abandon shopping due to difficulties in navigating the website. (MuchNeeded, n.d.)
  • • Around 35% of Google product searches result in successful transactions within five days. (WordStream, 2019)
  • • About 39% of all global ecommerce traffic come from search. (SEO Tribunal, 2019)
  • • The number of images per page predicts conversions. Research shows that sessions that successfully converted users had 38% fewer images than sessions that failed to convert. (Think With Google, 2016)
  • • Data shows that 40% of consumers will abandon a page if it takes longer than three seconds to load completely. (Think With Google, 2016)
  • • 57% of consumers say they wouldn’t recommend a business to others if it has a poorly designed mobile website. (Business2Community, 2019)
  • • A study shows that “near me” inquiries have risen since 2018. About 82% of smartphone consumers have conducted “near me” searches. (99firms, 2019)
  • • Roughly 71% of online shoppers say they prefer products with pictures, adding that photos influence their buying behavior. (MuchNeeded, N.d.)
  • • A 2017 report noted that 29% of consumers use their voice-enabled devices for online shopping, while 41% expect to utilize them in the future. (Forbes, 2018)
  • • SEO efforts are credited at around 14.6% when it comes to conversion rates, as opposed to 1.7% for traditional outbound methods like cold-calling and mailing. (99firms, 2019)
  • • Shoppers who have had an unpleasant mobile experience with your business are 62% less likely to become your customer in the future—regardless of how stunning or data-driven your marketing efforts are. (Think With Google, 2018)
  • • Optimizing your website speed can increase your conversions, even if it’s just a 1-second improvement. (Think With Google, 2018)
  • • A 2018 report estimates that come 2021, global retail ecommerce sales will reach $4.5 trillion. (DigitalGYD, 2019)
  • • Roughly 23.6% of ecommerce purchases are directly linked to organic traffic. (Online Marketing Gurus, 2019)
  • • Statistics show that the average page load speed for top ranking websites is 1.9 seconds. Websites ranked 10 or below load typically 17% slower. (99firms, 2019)
  • • More than 51% of smartphone users have stumbled upon a new brand or product while performing a search on their smartphone. (Online Marketing Gurus, 2019)
  • • There’s a 60% jump in mobile searches for “brands like” and “stores like” over the past two years. (Think With Google, 2018)
  • • Around 37.5% of all traffic to ecommerce websites originate from search. (Online Marketing Gurus, 2019)
  • • Organic SEO is 5.66 times better than paid ads. (Gordo Web Design, 2019)
  • • A study shows that a page ranking at the top spot will also rank for roughly 1,000 relevant keywords in the top 10 search results. (Ahrefs, 2017)
  • • On average, around 2.86% of ecommerce store visits turn into a purchase. (99firms, 2019)
  • • Statistics show that 43% of ecommerce traffic comes from Google search (organic traffic) while 26% comes from Google Adwords. (99firms, 2019)
  • • Websites that have an active blog bring about 67% more leads and 434% more indexed pages compared to those who don’t. (Gordo Web Design, 2019)

• Around 63% of US online shoppers stated they would not purchase from a website if they couldn’t find the return policy. (Narvar, 2018)

Ecommerce SEO Tools
Every Merchant Needs
Google Structured Data Testing Tool (Free)

Google’s Structured Data Testing Tool is a no-fuss platform that allows ecommerce websites to inspect structured data codes, flag errors, build new pages, and boost existing ones with manual optimizations. It’s a handy tool to use before the deployment of your site.

Google Analytics (Free)

This is a free analytics tool that provides businesses insights about how users discover and interact with their website. This can help you justify your ad spend, find out where it’s best to advertise, and see which types of content your target audience likes best.

Google Search Console (Free)

This is the official portal where webmasters monitor and manage websites as it utilizes search analytics to help you understand how Google sees and ranks your pages. It enables you to optimize content, submit URLs for indexing, get notified for site errors, and boost your organic search presence. 

Google PageSpeed Insights (Free)
  • Another one of Google’s free tools, PageSpeed Insights analyzes page performance, and suggests actions to help debug issues for improvement. Visitors will abandon your page if it takes time to load. This tool ensures your page loads quickly, so it ranks well in organic search results.
Ahrefs (Paid)
  • Marketing and SEO experts alike can attest to Ahrefs reliability. This tool can help you discover the best keywords, anchor text, and link building opportunities to help drive more visits to your website and to improve your overall rankings. Ahrefs is used primarily for extensive SEO analysis of sites.
SpyFu (Paid)
  • SpyFu does a terrific job in uncovering unexplored keyword opportunities. Aside from keyword research, this tool helps webmasters check out backlinks, run competitor research, and Adwords planning to track and boost PPC campaigns. It even allows report exporting that you can send to your clients or stakeholders.
SEMrush (Paid)
  • This all-in-one marketing service collects and analyzes backlinks, keyword data, ranking position, anchor text, and more. It can help you get a comprehensive picture of your organic footprint. One of its most popular features is competitor analysis, where you can view a competitor’s site performance using only its URL.
Screaming Frog Spider Tool (Paid)
  • This paid service is a desktop extension that comes with a range of powerful features that crawls and helps analyze and audit your site’s technical and on-page SEO data in real-time. It’s a valuable tool that helps maintain your eCommerce store and your site’s overall SEO health.
Frequently Asked Questions
Layer 1
  1. Why does SEO for Ecommerce matter? 
    Today, when consumers need a product or service or are interested in any information to help make a buying decision, they perform an online search. If your website or web pages don’t appear when they search for relevant keywords, you lose potential leads, conversions, and prospective buyers.

    Your products and services may have a space online, but if they’re not discoverable, then you won’t reach your target audience. This is where ecommerce SEO comes in to boost your search visibility. 

  2. Where do I start my Ecommerce SEO strategy? 
    What are you doing about it so far? If the answer is nothing, then you might want to look into the tools mentioned above to run a site audit. Using these SEO audit tools will allow you to check for broken links, meta tags, anchor text, and page load speeds. If you don’t have time for any of that, then your best course of action is to start looking for a reliable agency to do the work for you (hello!). 

  3. How long will it take for my Ecommerce site to be seen?
  4. Results aren’t always immediate, especially if you are starting from scratch. Moreover, it also depends on the state of your website and the goals of your business, which may take months to see notable results. Rest assured, the campaigns that we create for your business will follow a strict workflow and timeline to monitor your progress and conduct necessary adjustments. 

  5. Will blogging help my Ecommerce SEO?
  6. Absolutely! Every piece of content you roll out translates to another opportunity to link and rank for your target keywords related to your business. The more expertly written and quality content you produce, the greater the chances you get to perform well at your industry’s organic search rankings. 

    • What is keyword research?

    Good question! Keyword research is the cornerstone of every SEO strategy, especially when it comes to on-page SEO. This is a way of finding out which queries users enter into the search engines, so you can produce pages that will pop up as results for those keywords. We optimize your content for keywords that have high search volumes and low competition to help your ecommerce site rank and sell. 

    • How do I conduct keyword research?

    Keyword research for ecommerce SEO can go two ways: starting from your own research and spying on your competitors. You can start by thinking about what topics are related to your business, the products you offer, an article you want to write about, and so on. These broad parent topics should help you narrow down your potential keywords. 

    Keyword exploring through spying on your competitors is as easy as inputting the URL on a tool, then it will display a list of specific keywords they use as well as the related keywords and phrase match keywords you can tap. Tools like Ahrefs and SEMrush can be a great help in your keyword research.

    • Where do I put my SEO keywords?

    Of course, you don’t want to force your keywords in places where it looks unnatural. If you haven’t heard, keyword stuffing is terrible for your SEO. Be sure to follow keyword placement best practices for optimizing a page. They should show in the title, the first paragraph of your intro, in headings, and aptly inserted throughout the rest of your content.

Ecommerce SEO
Focus Solely on Technical SEO

One of the major reasons that hold back online retailers and merchants to prioritize their SEO is because they think it’s too complicated and technical. Of course, when you’re a large ecommerce platform like Amazon, technical SEO becomes more necessary.

However, your ecommerce site can be just as successful without spending too much time on technical SEO. Links are one of the most important Google ranking factors. This means you can catapult your organic search visibility and find better opportunities by creating and promoting content to build high-quality links. 

Category Pages Don’t Matter

Let’s say an online shopper searches for “noise-canceling headphones” and you sell those kinds of products. Then, you would want to include a category page focused on the keyword phrase “noise-canceling headphones.” Category pages like this are one of the best ways to rank for particular keyword searches.

Pay attention to categorizing your site thoroughly to optimize what your site offers. To optimize each category page, you must determine the pertinent keyword groups. Then, optimize the meta title and description, H1 tag, URL, and content for those target keywords or phrases

Duplicate Content Is Bad

Duplicate content is bad, but in the context that you have two web pages that have the exact same content. Meanwhile, having the exact same product description as your manufacturer (or everyone else) isn’t bad. If so, then Amazon would’ve ranked lower in search, and every ecommerce site can create an identical site to pull their competitors down.


For ecommerce sites, identical product descriptions aren’t that big of an issue because you can rank based on how strong or weak your backlink profile is. It would be worth your time to focus on backlink acquisition and customer experience rather than crafting unique product descriptions.

Your Aim is to Rank Higher

Of course, your aim should be to boost your ranking when doing SEO, but the better goal should be to earn or to generate conversions out of it. The more your pages rank higher on the search results and your products get exposed to a broader audience, the greater the chances you have at boosting revenue and earning higher profit. 


At Spiralytics Agency, we don’t just aim to get your website above the fold. We offer the best ecommerce solutions to help your website rank, attract more clients, and generate profits.


Contact us today and see 
what we can do