Standout marketing campaigns are essential in the crowded ecommerce space. We believe there’s no one ecommerce optimization solution that’s right for all businesses, so we customize our projects and processes to help achieve results that can transform your business into a bigger, better brand.

Ecommerce Optimization

That Grows Your Brand

Optimizing key aspects of your website or online store can result in faster and higher sales for your business. We get everything done right in our ecommerce optimization services as we zero in on the exact areas that need fixing. Our goal is for your store to sell more products, achieve higher sales, and fast-track the growth of your e-commerce brand.

why u should i con

We’re Focused on Your
Ecommerce Brand’s Growth

In whatever we do, we measure our success based on the results we produce for our clients. With guaranteed growth of your business, we at Spiralytics Agency, know that we’re on the right track with our ecommerce optimization process.

Surefire Ways of Optimizing
Ecommerce Stores

Improve Product Pages

Product pages are the most important part of ecommerce websites. Buyers comb through it to learn more about the product and know whether or not it fits their needs. We optimize major elements here like page layout, images, and product descriptions, among others.

Optimize Your Pricing

We implement best practices that will make it easy for customers to see the value of what they’re paying for.

Use Personalization

We dive deep into data and analytics to identify your target audience and help you connect with them with relevant offers.

Optimize for Mobile

We treat ecommerce optimization for mobile just as important as that for desktop, especially since many shoppers are here. Navigate your store in a simple tap and swipe.

Offer to Upsell

Through this technique, we can increase your revenue exponentially. The right upsell strategy can convince your customers to either add more products in their cart or make a higher purchase.

Build an Email List

We incorporate email marketing tactics so customers are encouraged to come back to your ecommerce website to check out related products or redeem a discount offer.

Gather Feedback

To find out if customers are happy with their shopping experience, we push out customer satisfaction surveys, place review buttons on your website, or use live chat.

Why It’s Good to Optimize
Your Ecommerce Site

Sales Growth
  • Increase your customer base and website profit at the same time, since you’re spending less on customer acquisition costs while making more money from a good sales record.
Build brand awareness

Improve your relationship with Google because of your site’s ability to provide users with a positive online experience.

Fast Facts About Lead Generation

The following statistics, observations, and trends can help you keep abreast of things to watch out for or include in your ecommerce optimization strategy: 

  • • Ecommerce has evolved by leaps and bounds since Amazon made its first book sale in 1995. Two decades later, by 2005, online shoppers in the • United States were already spending $341 billion. (WebFX)
  • • Forecasts estimate that there will be over 2.14 billion global digital buyers in 2021. (Statista, 2019)
  • • This 2019, ecommerce sales are expected to represent 13.7% of retail sales worldwide. By 2023, this figure may reach 22%. (Statista, 2019)
  • • The two main things that attract people to online buying is the ability to shop anytime of the day (58%) and to compare prices (54%). (KPMG, 2017)
  • • Sixty-five percent of online consumers develop loyalty to a company because of good customer support. (KPMG, 2017) Meanwhile, 80% of consumers stop buying from companies with poor customer service. (HubSpot, 2018)
  • • Consumers research online before making a purchase via website (74%), email (43%), social media (38%), and mobile apps (36%). (Salesforce, 2017)
  • • Among millennials, 40% use voice-assisted tools like Amazon Echo and Google Home to conduct online research prior to buying online. (Salesforce, 2017)
  • • An average of 2.86% website visits convert into a purchase. (Invesp, 2018)
  • • Sixty-nine percent of online shopping carts and baskets are abandoned, with the purchase not being completed (Statista, 2019), with possible reasons ranging from not ready to buy (58.6%), unexpected extra costs (53%), and not wanting to create an account (31%). (Baymard, 2019)
  • • The average open rate of abandoned cart follow-up emails is 45%. (Moosend, 2019)
  • • Most online shoppers choose credit card as their payment method. (Statista, 2017)
  • • In terms of omni-channel capabilities, stores have an average score of 52%. (Think with Google, 2018)
  • • The value of goods being picked up by customers in convenient locations is expected to increase by 78% in the UK by 2020. (Criteo, 2017)
  • • By 2021, 53.9% of all U.S. retail e-commerce sales is expected to be generated via mobile. (Statista, 2019)
    • Among 67% of consumers who have downloaded a retailer app, more than half were looking to use a discount coupon, while almost 50% made one or more purchases in-app. (Synchrony via Market Watch, 2018)
    • Users of smartphones and other handheld devices are more likely to conduct local searches, seeking information about businesses in the area where they’re searching from. (Statista, 2019)
    • Users who have a negative user experience on a mobile website, such as slow loading pages, are 62% less likely to purchase from that business in the future. (Think with Google, 2018)
    • The number of hours in a week that people spend shopping online varies across generations: 6 hours for millennials and Gen Xers, 4 hours for baby boomers, and 2 ½ hours for seniors. (Big Commerce via Oberlo, 2019)
Tools to Use

Ecommerce can be a good source of revenue as long as your site is optimized.
This means making your online store not only attractive but also useful for shoppers.

The tools in this list are effective in giving your ecommerce website a user-friendly interface,
showcasing your best offerings, and getting customer reviews—all of which are meant
 to drive more conversions for your retail business.

Google Analytics and Google Analytics 360

Google Analytics—or GA—and its enterprise version, Google Analytics 360, are indispensable due to the data-driven results they offer. Both track consumer behavior to help your business provide a more engaging experience for your audience. The tools can be integrated into just about any third-party tools you’re using to complement your efforts in monitoring how your website is performing and how you can further improve it.

Crazy Egg

What makes Crazy Egg a hit among marketers is its heatmap software. Heatmaps are important in data analytics due to their comprehensiveness in reviewing user behavior. You can rely on heatmaps to show you not only the pages that users are visiting but also more in-depth insights, like how far they scrolled or where they clicked on that page. This lets you know where to better position elements on a certain page so that they get clicked.


KissMetrics is an advanced platform that builds on standard data analytics tools to provide more information about your customers and their online shopping preferences. The rest of its best-selling features include its metrics dashboard, automated reporting, trigger-based notifications, and integration with shopping platforms.


This usability testing tool helps you determine problematic areas on your site. UserTesting does this by showing your website to a targeted sample of visitors, who then share what they find frustrating about your webpages as well as give feedback about their overall browsing experience on your site.


UXPin specializes in arranging the elements on your website to give it a nice flow and a visually stimulating design. The tools works well whether you have a small online store or enterprise-level ecommerce operations.


Optimizely is a great platform for A/B testing, helping you run and test optimization campaigns to see which variation of your website produces the best engagement among users. Optimizely’s tools are also capable of tailoring your messages for visitors, as well as enhancing their user experience on whatever device they’re on.


Every time a customer encounters an issue on your site—whether it’s a broken link, server downtime, or payment processors going out of service—Shoppimon will send you an alert, so your team can issue a fix. The goal is to prevent any issue from affecting your sales or conversions.

Frequently Asked Questions

Running an ecommerce store involves many logistical aspects, which might make you forget
 about the technical side, such as conversion rate optimization. This FAQ section
 is dedicated to shed light on that topic and more.

    1. What is a good conversion rate?
      The rate varies from industry to industry. In the ecommerce space, it’s safe to say that the conversion rate for your ecommerce store is almost always higher for product page views (43.8%) and then gets reduced during add-to-cart sessions (14.5%), until you get to a single-digit value for transactional purchases (3.3%).

    So, does conversion always equate into a sale? Not necessarily. Even if your online store couldn’t get a sale from a particular customer, there’s a conversion when that customer creates an account or signs up for your email alerts.

    1. What is a conversion goal?
      As mentioned, conversion comes in different forms and not just a sale or purchase. Some of your conversion goals for your ecommerce store may include increasing the average order value upon checkout, getting more people to add items to their cart, reducing your abandoned cart rates, and ultimately, making a purchase.

    How will analytics help with conversions?

    Metrics are essential in any digital marketing discipline, including ecommerce optimization. When you have data from your website telling you what devices people are using to access your website, how long of a time they’re spending on a particular page, and the like, you can plan about making improvements to the design, structure, or content of your website so that you can convert more customers.

    What practices or methods are helpful for conversion rate optimization?
    Much of ecommerce optimization relates to testing your website pages—from the home page and product pages to the checkout page, add-to-cart-page, and thank you page—and making sure that they’re appealing and useful to users. You can also test your email campaigns to determine if your conversions are coming from follow-ups to abandoned carts or product announcement emails.

Mistakes You Should Avoid

When done right, ecommerce optimization can result in higher conversions, more sales leads,
 and a great number of closed deals. If you’re not performing well in these areas,
check if these ecommerce optimization mistakes are slipping through
the cracks of your online business.

  1. Not Performing Market Research

Ecommerce may be a profitable venture, but it doesn’t mean that you can simply go out there and launch your business without first studying what the market needs or demands. Market research can tell you if your business idea has the potential to create desire for your commodity or service enough for you to carve out a niche in the competitive world of online retail.

  1. Poor Navigational Flow and Slow Loading Time

These days, customers want to have things in an instant, minus long waiting periods or complicated processes. If your website takes more than 5 seconds to load, you risk losing a prospect or customer to another business that prioritizes user experience better than you do. You need to make it fast and easy for consumers to find the product that they’re looking for.

  1. Missing or Poor Product Description

Visuals of your products help to a great extent in attracting buyers’ attention, but you need to support them with product descriptions too. Buyers want to know basic details like product model, dimensions, special features, limitations, and the like to help them decide whether or not to buy.

  1. Hidden Costs and Ridiculous Policies

Unexpected extra costs is the second biggest reason why online shoppers don’t complete their purchases. Likewise, unfair policies in making returns, exchanges, or refund requests may also force customers to look for better alternatives elsewhere. The best thing to do is to lay your cards on the table from the very beginning, giving utmost consideration to customers in terms of your store policies.

  1. Unsatisfactory After-Sales Service

Repeat business needs to be one of your goals for your ecommerce business, but that depends a lot on whether or not you make an effort to engage with your customers even after you got them to buy from you. Making your customers feel valued all throughout their buying cycle helps in building a positive relationship not only with them but also with others who may come across customer reviews for your business.

  1. Not investing in an app

It’s not quite right to think that building a mobile app shouldn’t be a priority since innumerable shoppers are shifting to mobile devices. Mobile apps do incur some costs, but they also come with huge returns on investment in terms of sales and overall business growth.

  1. Disregarding the power of email

Up to this day, email remains a powerful tool in digital marketing. You can use email to let people know about product launches and promotional offers, or get them back to visit your website after a long absence. As long as you send the right amount of email to the right people in your list, you’re opening an opportunity to be able to sell more.

  1. Not tracking customer journeys on your site

People come to your site for various reasons, and it’s important that you focus on studying their shopping behavior and history. This way, you can tailor the kind of content and browsing experience that you provide to them on each and every visit they make. You cannot, say, not optimize your website for mobile if you know that majority of your buyers are smartphone users.

  1. Unresponsive chat support

It’s now common for customers to use live chat as a channel for contacting and communicating with businesses. When they go on chat, they expect that someone from your support team is available to respond to their queries or look into their complaints. You should, therefore, consider offering live chat 24/7, or use bots that are capable of responding to basic customer queries. If you don’t have a dedicated chat support team, you should just remove live chat on your website and offer email support instead.

  1. Absence of order tracking and reporting system

Customers want to know when exactly they’re going to receive their items. Through order tracking, they can easily check the status of their purchase without having to make calls with your company, which only adds up to their expenses. Without this feature or functionality, your customers may not develop a high level of trust in your business. In addition, you can also create opportunities for upselling or additional purchases each time customers go back to your site or app to check the status of their order.


Contact us today and see 
what we can do