Spiralytics
Performance-Driven Digital Marketing Agency [Free Consultation] – Performance Marketing
Making Ad Retargeting
Work for You
So, you’ve gotten your ideal buyer to discover your content and visit your site—but they aren’t ready to make a purchase yet. With ad retargeting, Spiralytics Agency can give your business its second wind, allowing you to reach an already-interested audience, nurture your relationship, and eventually close more sales.
What is
Ad Retargeting?
Ad retargeting, unlike typical online advertising, focuses specifically on reaching people that have previously visited your website or have registered their contact details into your database. With the best tools and strategies at our disposal, we can bring lost leads back to your website.
Pixel-Based
Makes use of unobtrusive pieces of code known as “pixels” and placing them in your audience’s browsers whenever they visit your website (like cookies). These pixels help our tools track each website or social media visitor.
This method is guaranteed to reach visitors who have either looked through your website or reached your campaign’s landing page. Another advantage is that it lets your visitors see ads instantaneously during their search process and can convince them to complete the sale.
However, having too frequent or too specific ads can make your visitors feel harassed and make them less likely to purchase. Serving ads for more private products and services like medication can also make potential customers uncomfortable and possibly violate their trust.
List-Based
This allows you to reach out to visitors who already have shown interest in your business and recapture their attention on various platforms, like Facebook or Twitter, by serving them with retargeted ads. This allows you to organize your list based on your identified criteria and create ads that best cater to their behaviors.
Unfortunately, this method is limited to how accurate your initial data list is. Visitors may sign up with one email and use social media with another, making them unable to see your ads.
This allows you to reach out to visitors who already have shown interest in your business and recapture their attention on various platforms, like Facebook or Twitter, by serving them with retargeted ads. This allows you to organize your list based on your identified criteria and create ads that best cater to their behaviors.
Unfortunately, this method is limited to how accurate your initial data list is. Visitors may sign up with one email and use social media with another, making them unable to see your ads.
With the right tools, an expert team, and the necessary know-how, Spiralytics Agency can help your brand re-connect with unengaged leads to open new dialogue, rebuild the relationship, and increase conversion potential.
Don’t let cold leads become lost leads! The sooner you act, the better your chances are.
Why You Should Use Retargeted Ads
We think that retargeting ads are one of the most effective
strategies to bring a user’s attention back to your business.
Here’s why:
Retargeted ads keep your brand fresh in the minds of your audience, making it more likely for them to come back to engage with your site and your content. The more people engage with your brand assets, the more they’ll keep your brand top-of-mind.
With retargeted ads, your marketing messages will be reaching the right people at the right time. This highly-targeted and more contextual form of advertising means your brand will gain a better conversion rate and a lower CPA (cost per acquisition).
Through the data gathered from your target audience, retargeting ads enable you to optimize overall targeting strategy and adjust individual tactics on a more granular level for better results.
In the online world, it’s always a competition for attention. Retargeted ads help remind your audience about your business, no matter what they’re busy with. Better awareness and recall leads to trust building, which is one of the most important aspects of effective marketing.
Effective Solutions Across All
Major Advertising Networks
With over a billion active users on its social media platform, Facebook’s Customer Audiences provides in-depth options for customized list-building and pixel integration.
Facebook’s Custom Audiences, an extension of the popular platform Facebook Ads, provides in-depth options for customized list-building and pixel integration on your own page. This platform allows you to create a Facebook pixel to add to your website and group your audiences based on behaviors like which pages they visited or who signed up for your subscription list.
Working with the strength behind the world’s number one search engine, Google’s search ads boast a high success rate and ease of use for both pixel-based and list-based retargeting.
Google Ads Retargeting also boasts of a good success rate in terms of ROI, as well as a platform that allows you to effectively sort your prospects and target them more effectively with specialized content. This platform also offers various types of remarketing such as dynamic remarketing, remarketing lists for search ads, and video remarketing.
Under the ownership of Facebook, Instagram ad retargeting works a similar way and gives you access to a platform of over 300 million users, including top celebrities/influencers and their fanbases.
Given the connection to Facebook, Instagram’s retargeting platform requires a Facebook Ads account to set up your target audiences and launch retargeting ads more or less the same way as Facebook’s ad platform does.
This retargeting platform offers both pixel-based and list-building options for both your site and your mobile app, matching visitors to Twitter users for integrated data insights.
Tailored Audiences can be used to engage prospects through lists of email addresses or Twitter usernames, website visitors monitored through Twitter’s website tag, and through user activity data gathered through your mobile app.
Working with other retargeting platforms gives you a variety of pixel-based approaches that are integrated with other platforms like e-commerce sites, marketplaces, and more.
While the previous platforms all have their own focus, engaging with third-party ad networks such as ReTargeter, AdRoll, and Criteo allow you to reach a wider range of platforms through each network’s own techniques and available technologies.
Given that websites require visitors to consent to the use of cookies during their visit, anyone who has not consented or disabled the use of cookies cannot be tracked.
Additionally, users who have consented to the use of cookies but later erased their cookies will no longer be tracked unless they revisit your website and receive a new cookie.
For Google AdWords and Facebook, the default time duration for when a visitor gets added to the retargeting list is set to 30 days. However, you are given the option to extend the duration of this limit, depending on your objectives.
It’s important to keep in mind that you don’t show your ads for too long, as this may annoy your prospects by oversaturating exposure and leave a negative impression on them instead.
The frequency of serving retargeted ads should depend on the following factors: the objectives of your retargeting campaign, the nature of your business, and the online behavior of your target audiences.
Of course, showing your ads too frequently, or serving the same ads on the same website in succession can drive away your customers instead of drawing them in. Finding a good balance of reminding your prospects without overexposing your ads is key to an effective remarketing campaign. Another good idea is to come up with a few different ad variations to keep things fresh.
For your remarketing strategies, or any digital remarketing strategies for that matter, you need to consider the online habits of your target audience. It may seem like a good idea to use social retargeting through Facebook or Twitter, if your audience isn’t so active on traditional social media, your marketing messages may not reach them.
Look back at your previous marketing data and on your ideal buyer’s profile and see which platforms will be a better fit for your target market.
Trust the Retargeting Experts at Spiralytics Agency!
With the right tools, an expert team, and the necessary know-how, Spiralytics Agency can help your brand re-connect with unengaged leads to open up a new dialogue, rebuild relationships, and increase conversion potential.
Don’t let cold leads become lost leads! The sooner you act, the better your chances are.
