How do Google Ads work?
Google gives you the opportunity to market your brand when people are performing a search. It allows you to target the right people, at the right place and time. Here’s a step by step guide on how it works:

1.      1. Just like any campaign, you have to start with a goal in mind. Do you want to drive more leads to your site? Boost your overall sales?

2.      2. Once you’ve established a clear objective, you can now select the area where your ad will be seen. It can cover a small area that surrounds your business or go as big and display your ads across the country.

3.      3. Now that you know your targets, start producing your ads and set your budget capacity.

Once approved, your assets will be displayed whenever users in your selected area make a search for a product or service that’s relatively similar to yours.

How much should my campaign cost?
Once your ads have been placed, you’ll only be charged once a user clicks through and interacts with it. At the same time, there is no minimum spending requirement and you have the power to stop your campaign at any time you please. With these factors in mind, Google ads are flexible and can work with almost any budget.

What are the different kinds of ads I should know about?
There are 3 kinds of Google Ads:

1.      1. Search Network Campaigns – Usually in text form, these ads will appear on Google’s Search Results Pages whenever someone searches for a product or service that is similar to yours.
2.      2. Display Network Campaigns – Commonly seen in the form of an image, these ads are placed on websites and apps that your target audience visits.
3.      3. Video Campaigns – These ads run before or in the middle of a YouTube video. On average, these ads should last between 6 to 15 seconds.

Why do I need the help of your agency? Can’t I just manage my ads on my own?
Being in control of everything and having your own in-house team is definitely a good choice. But, if you’re experiencing any of the following, then acquiring the services of a credible agency should give you the best solutions at affordable rates:

1.Your employees have too many tasks on hand.
2. Your business lacks the budget, equipment, and other necessary resources to absorb a team of credible individuals.
3. Google Ads is NOT one of your company’s core competencies

Google Ads are constantly evolving and our track record will speak for itself. Given the complexity of the field, acquiring the aid of our specialists will prevent you from wasting your money on ineffective campaigns. Other than making the most out of your marketing budget, you also can save more time and give your full attention to more important business matters.

How is this different from Search Engine Optimization?
SEO plays a crucial part in driving leads to your site; however, it will take some time before you start seeing significant results. But Google Ads is quicker to set up and has the ability to drive traffic at a faster pace. Even though these two have some notable differences, both of them have the same goal of increasing brand visibility.

When paired together, you’ll be able to target your ads accurately while establishing your online presence.

How will you set up my campaign?
Just like any marketing method, there’s a right way to do your Google Ads campaign.

1. 1. We’ll track your goals as a business and develop a better understanding of your products and services.
2. 2. We’ll conduct keyword research and start to structure your campaign.
3. 3. Once those have been established, we’ll create the necessary assets and display them accordingly.
4. 4. Constant monitoring will be done, and we’ll provide periodical reports to let you know how your investment is doing. From there, we can decide if we need to make any significant changes or continue capitalizing on the strengths of your campaign.

I have a running campaign but why can’t I see it anywhere? Am I just wasting my money?
Your campaign can be influenced by a number of things that are within and beyond your control. The keywords you prefer may be too competitive, your budget may not be big enough to reach a larger audience, or your bids may be set too low. As long as you partner with a credible agency, you won’t have to worry about these things.

Why do I need to continuously optimize my campaign?
Advertising isn’t a one-and-done thing. The digital marketing space isn’t static, and changes will occur on a regular basis. 

Acquiring the aid of specialists will allow your business to stay up to date with the latest trends and developments in the discipline. By conducting keyword research, creating ad copy that resonate with your target market, and tweaking your strategies constantly, you can attain better returns on your Google Ads investment.