Spiralytics
Performance-Driven Digital Marketing Agency [Free Consultation] – Performance Marketing
Monitor Your Web
Analytics to Optimize Your
Digital Marketing Efforts
Spiralytics Agency is a proud Google Marketing Platform Partner. We track, analyze, and leverage business insights to customize marketing tactics that will meet your business needs and help you achieve your business goals.
Work with a Dynamic
We monitor and measure to drive real results. Our web analytics team are experts in extracting and scrutinizing valuable insights to help us better understand your business and your customers. We develop data-driven strategies that are guaranteed to improve your conversion rates.
Accurately Track Your KPIs to Achieve Your Business Goals
At Spiralytics Agency, we make sure to carefully examine your web analytics data to ensure that they’re accurate, complete, and satisfies your business needs. Identify, track, and analyze—these are imperative to our process. This is how we create data-backed digital marketing campaigns that guarantee real results.
With web analytics, you can track and monitor the conversion rates and overall performance of your different marketing channels. Web analytics will provide you with vital information that will help you better plan your campaigns and media budgets. If you have a website, you need this. And you need us to take a look at your metrics and implement data-driven strategies to propel your business forward. Let’s work together to see your business grow!
SEO Services at
Spiralytics Agency
We perform a complete audit for your website, assess your web and mobile analytics data, and provide recommendations.
At Spiralytics Agency, we use advanced tools for a precise evaluation of your website. We then craft customized strategies that can improve your site performance and conversions.
We collect, track, monitor, and analyze the data extracted from your website to evaluate your visitors’ behavior. We identify challenges and opportunities and optimize usage and performance across your digital marketing channels.
Why Your Business Needs
Web Analytics
Do you want to find out why potential web-based customers say no to your business?
Do you want to see how you’re doing against your competitors?
Web analytics can tell you all about it. Our team of web analytics professionals can
translate
those insights into actionable strategies.
Having an online presence is no longer enough to stand out in the increasingly saturated online marketplace. A web analytics implementation can help you devise and execute more effective digital marketing strategies.
Web analytics can reveal how your audience interacts with your website. The right web analytics team can enrich those insights, help you analyze the data, and translate them into optimization strategies that will drive conversion.
• There are almost 40,000,000 websites using Google Analytics. By some estimates, that’s more than half of all the websites. (W3Techs, 2019)
Google Analytics is a free web analytics service offered by Google, which runs an in-depth look at your website.
It provides powerful and valuable insights about how your visitors use your website, how they interact with it,
how much traffic your site gets, where they’re coming from, which device they’re using, and other
website analysis and information about user behavior.
If you’re executing marketing activities like search or social media ads (which is 100% likely),
this tool provides you with crucial information that can help track and refine your
digital marketing effectiveness. This process can be vital for your
business’ online success.
Launching the tool shows you a quick overview of your website performance. In this section, you’ll see insights such as:
• Users: displays how many people visited your website in the past seven days.
• Sessions: displays how many actions a visitor performs on your website within a time frame (say, 30 minutes), like clicking a link, viewing a page, or buying a product or service.
• Bounce Rate: shows the rate of visitors that hit the back button or abandoned your website without making a single interaction.
• Session Duration: displays the average time a visitor spends on your website.
• Active Users Right Now: shows how many visitors are currently active on your website.
As the name implies, the real-time reporting segment in Google Analytics shows you the total number of users on your website as of the moment. This gives you an overview of the real-time activity going on your website, such as which pages your visitors’ are viewing, which social platforms they’re coming from, their location, and more.
This report section in Google Analytics provides you a clear overview of your website traffic. Here, you’ll see information like the age of your visitors, the gender of your visitors, which countries drive the most traffic, and the devices they are using to view your website. These insights help customize your product offerings, create content, refine your mobile-friendliness, and optimize your landing pages for each demographic.
When you know where your most significant traffic sources are coming from, you’ll know where to invest your time and money. The Acquisition reports are useful in letting you know how traffic reaches your website. Google Analytics categorizes your web traffic into four classifications:
If you want to see what your visitors are doing when on your website, you have the Behavior report section to refer to. Think of it as a feature that walks you through an overview of your visitor’s journey when on your website. This part shows you a quick rundown of your visitors’ activity, such as:
• Pageviews: the total number of pages your visitors viewed.
• Unique Pageviews: shows when a visitor looked at a particular page at least once on your website.
• Average Time on Page: shows the average amount of time a visitor spends looking at a page on your website.
• Bounce Rate: displays the percentage of visitors that only opened a single page and left the page without interacting with it.
• Percentage Exit: shows you how frequent visitors exit your website’s page or set of pages.
• Exit Page: shows you the page from which visitors leave the most.
The last report feature serviced by Google Analytics is conversion. It informs you of your website’s conversion rate performance. This can refer to any complete action done by a user, like downloading an ebook, purchasing a product, or subscribing to your newsletter. This section works by creating a goal (e.g.., destination, event, duration, pages/screen per session) or setting up ecommerce tracking.
What is web analytics?
Web analytics is all about tracking and monitoring your site visitors and the ways they interact with your website by looking at their behavior and activities. This includes the process of gathering, analyzing, and reporting of data and insights using an analytics tool.
Our team at Spiralytics Agency uses Google Analytics to discover and evaluate these actions. The findings allow us to understand better why people leave a web page and click on the links, and what makes them interact with a page. Web analytics enable us to set key performance indicators (KPIs) or benchmarks to measure your site’s various elements accurately.
Why do you need web analytics?
If you want to grow your business website (surely, you do), then web analytics is an integral part of your online marketing strategy. This practice provides you valuable and compelling data about your website visitors, so you can optimize your content and streamline your strategy based on their interests and activity on your page.
Your web analysis enables you to measure important metrics like conversions, clicks, and page views. It should tell you how well your SEO efforts are performing and which types of content appeals more to the kinds of people who visit your website, with the aim of converting them.
Should I use a free analytics program for my website?
Choosing your web analytics tool depends on different factors, including the size of your business, budget, and information you want to see. Moreover, there are strategic considerations that you’d want to look into.
If you’re unsure about which analytics program to use, how to go about it, and what to do, you can reach out to us to discuss your business goals, and we’ll provide insights as to what decision is the most appropriate for your brand.
How much does it cost to use Google Analytics?
Google Analytics costs 0 dollars. It is completely free to use! You can sign up for an account for your website yourself to familiarize yourself with its features and navigate ints interface.
What kind of data can I access?
Lots! The true power of Google Analytics lies beneath its surface. It can provide you insights into every facet of your website’s performance. In a nutshell, Google Analytics reports are divided into four categories: Audience reports, Acquisition reports, Behavior reports, and Conversion reports.
Of course, each category gives an in-depth overview of everything you need to know about your website performance, from your site’s bounce rate to the most visited pages, to the language spoken and location of your site visitors.
What digital channels can you measure?
The majority of online marketing channels can be tracked and measured in-depth. However, you may find some platforms restricted by application architecture, security requirements, infrastructure constraints, and privacy policies. In some cases, it’s possible to measure digital channels such as microsites, email, ecommerce, and banner advertising, among others.
I need all the metrics!
There’s really no need to know all the numbers available on your website. Otherwise, you might be focusing your time on useless information, with vanity metrics causing hindrance rather than progress.
When you start monitoring your site’s web analytics, you need to be strict with your metrics, and you should know which ones are right to prioritize. The reality is, you won’t need all of it. Find out your goals, so you can determine specific metrics that can feed and help you reach them.
What you think you know is different from what can turn out in reality. Often, you think you’ve got a campaign’s result down to a T, only for it to turn out differently than you imagined. That’s because campaigns need to be analyzed to ensure that it performs well across all channels.
At Spiralytics Agency, we always evaluate the type of content and channels that perform well. Metrics vary from campaign to campaign, and channel to channel.
If you fail to acknowledge other important data points, decreasing the bounce rate may sound like it’s the best way to make everything okay and increase your ROI. But it’s not.
You have to analyze what different ways you can do to help you achieve your goals. Chances are, it’s not just dealing with bounce rates. There are cases where businesses don’t see positive ROI even when they manage to reduce bounce rates. This is certainly one area you should fix, but it’s not worth focusing solely on.
Analytics always take a lot of time to measure.
Once you determine which metrics you should be routinely monitoring and measuring and know exactly where to pull them from your program, analytics will not take up too much of your time.
Of course, there’s always a learning curve and a lot of A/B testing in the beginning, but once you have set specific goals and have your focus on particular metrics, everything will become muscle memory. Hence, you’ll have enough time left to do actual work! Of course, all this will be easier if you employ our services!
Your company isn’t big enough to need any analyses.
Are you producing content for your website? No matter how big or small your business is, you need web analytics to maximize your opportunities for tracking conversions, leads, traffic, and more through each piece of your content.
Moreover, if your company is just starting out, the more important it is to rely on metrics to help you understand how to grow your business online. It also shows whether you’re actually growing or not. Web analytics help you determine and understand if there are areas of your marketing strategy that aren’t working. Thus, encouraging you to track these areas and focus on the right metrics to optimize your strategies.
