1. What is social advertising?
In a nutshell, social advertising is a form of advertising wherein you pay a social media company of your choice to display your content. This can be posted in the form of an ad, a promoted post, or some other showcase of your profile, products, and services.
2. Why is social advertising essential?
Social advertising is necessary for businesses to increase buyers’ awareness of the brand, website traffic, engagement, and conversion. However, it’s true that not every company should pay great attention to this strategy.
But some, like those in ecommerce and the B2C industry, will benefit greatly from it. Social media advertising, when combined with other online marketing efforts like SEO and PPC advertising, can saturate the market and capture users who are using search engines and social media platforms.
3. What are the best platforms for social advertising?
In terms of ROI, Facebook, Instagram, Twitter, Pinterest, LinkedIn/Slideshare, and Snapchat were found to be the best, in that order. However, this isn’t the only basis you should look at when choosing a platform, as each is unique and may rely on factors like your target audience, products and services, and campaign goals.
4. Do you need a profile?
Facebook, for one, will allow you to create some ads without having a business profile with them. Suffice to say, you can still advertise even if your social profiles are far from perfect. However, keep in mind that a strong profile will help you make a lasting impression. As you continue to engage with your audience through updates and shares, it may eventually help reduce your advertising cost over time.
5. What are the critical components of a social ad?
Before you put up your social ad, make sure to have these five things on hand:
• Realistic campaign goals
• An understanding of your core audience or target market
• Sufficient budget
• An extensive media library of high-resolution images and/or videos
• The right messaging to get your target audience to convert
6. How much should social media advertising cost?
It’s hard to pin down an exact amount to allocate for your social media ad campaigns. For instance, Facebook ads can run for $5 a day, with boosted posts costing $1 per day. But, there are also ad spending limitations set for some platforms, like the $10-a-day minimum on Facebook. Then, you’d have to consider your content, too, so some companies put at least $25.
Obviously, a bigger budget can get you more results, but a little can go a long way in social ads, too. You can start with a low budget, then test ads to see what works best and go from there. Ultimately, you’d need to know first what your goal is with your campaign when setting a budget.
7. What’s the difference between an ad and a post?
A post is a piece of content you put up or share on social media. Your followers will see this organically. An ad is a paid post that targets a user outside of your followers. Based on the user’s demographics and interests, he or she may see your ad.
8. What are promoted or boosted social posts?
Most social networks limit the number of followers who can see your business’ content organically. Because of this, brands choose to promote or boost important or relevant posts to guarantee that more people will see them.
Facebook and Instagram: Allocate a budget to a post already on your page to boost it so that more people can see it in their news feed. The goal is to increase engagement through likes, shares, and comments.
Twitter: The same can be done on Twitter. However, you can get better engagement if you use Twitter Promote Mode that automatically advertises your tweets to users.