Spiralytics
Performance-Driven Digital Marketing Agency [Free Consultation] – Performance Marketing
First-Class Social
Advertising Services
Target your audience with precision. As one of the biggest digital marketing channels to date, establishing your presence on social media will allow you to have a wider audience reach at an affordable rate. Boost the growth of your business through one of the most effective forms of advertising today.
Results-Driven
Spiralytics Agency can help your brand effectively utilize social media platforms and advertise your brand to the right audience. With accurate data and metrics as the fuel of our strategies, we guarantee that our tailor-fit approach can hasten your brand’s growth. |
Social Media is
Spiralytics Agency lives and breathes social media. By creating a customized strategy for your brand, we’ll make sure that your social media campaigns are optimized for maximum productivity.
We are your
Social Advertising Team
Now that more businesses are starting to go digital, the battle for conversions is going to get tougher. With the countless number of opportunities the Google Ads provide, boosting your brand’s growth has never been this easy.
Maximum Exposure.
Higher Conversion Rates.
With the many benefits social media has to offer, making the most out of this
channel is an absolute must. Here are some of the fantastic benefits when you
partner with us.
Businesses that opt to advertise with us will have their brand awareness and visibility considerably increase.
Advertising on social media offers a wider reach, which will tap into a larger number of potential clients, eventually boosting your conversion rate.
Through segmentation and analysis of your target audience’s demographics, you’ll be able to advertise to users that match the characteristics of your buyer personas.
Communication is easier on social media, allowing companies to open a dedicated customer service channel that can elevate your business’s image and increase sales.
As compared to traditional marketing methods, social advertising is a lot cheaper and, in most cases, more effective.
Create a valuable relationship with your market. Personalize their experience through genuine, real-time interactions.
Organic results are well and good, but it’s becoming less common to achieve social media success
without paid advertising. To make things easier, social advertising professionals utilize various tools
that help them with their campaigns from conception to results analysis.
Social media platforms have their own tools for advertisers, such as Facebook for
Business, LinkedIn Marketing Solutions, and Twitter Ads. SMEs tend to rely heavily on these,
but there are also third-party solutions that you can look to when it comes to coordinating your
social presence or managing ad spend.
Qwaya is a web-based advertising tool that helps marketers create and manage Facebook and Instagram ads. It’s a self-service tool that can save you time and improve your ads’ performance. Small businesses can specifically use this if they wish to drive traffic to their website or advertise on their social media platforms.
Qwaya can also schedule your ads. You can also integrate it with Google Analytics to optimize your campaigns while helping you understand which ads are working for which interest. With Qwaya, you can also A/B test every ad variable for the best possible outcome. The platform has a clean design and is very easy to use.
Other features that you can enjoy from Qwaya include URL Builder, templates, Facebook Assets, graphical reporting, and many others.
Perfect Audience is different in a way that it is ideal for your retargeting efforts. Launch your campaigns with Perfect Audience and get results on your impressions, click backs, conversions, cost, and other metrics. The tool can be used for the web, mobile, and even on Facebook.
Retargeting means you get to follow-up with your website visitors who didn’t take action. You can remarket your product to these people on Facebook or show your banner ad on the web.
Unlike a regular Facebook Ad campaign, you don’t have to select locations, demographics, or any other details.
Smartly.io is a Facebook and Instagram marketing tool to create and manage ad campaigns, featuring helpful tools like workflows, A/B testing, AI optimization, actionable insights, and so much more. With Smartly.io, you can set up your preferred type of campaigns and promotions, launch or clone them, and bulk edit its creatives or audiences. It can also automate your prospecting and retargeting campaigns.
Users can then track and analyze the holistic performance of your campaigns across all ad accounts. Data can be brought in from Google Analytics or third-party data providers.
1. What is social advertising?
In a nutshell, social advertising is a form of advertising wherein you pay a social media company of your choice to display your content. This can be posted in the form of an ad, a promoted post, or some other showcase of your profile, products, and services.
2. Why is social advertising essential?
Social advertising is necessary for businesses to increase buyers’ awareness of the brand, website traffic, engagement, and conversion. However, it’s true that not every company should pay great attention to this strategy.
But some, like those in ecommerce and the B2C industry, will benefit greatly from it. Social media advertising, when combined with other online marketing efforts like SEO and PPC advertising, can saturate the market and capture users who are using search engines and social media platforms.
3. What are the best platforms for social advertising?
In terms of ROI, Facebook, Instagram, Twitter, Pinterest, LinkedIn/Slideshare, and Snapchat were found to be the best, in that order. However, this isn’t the only basis you should look at when choosing a platform, as each is unique and may rely on factors like your target audience, products and services, and campaign goals.
4. Do you need a profile?
Facebook, for one, will allow you to create some ads without having a business profile with them. Suffice to say, you can still advertise even if your social profiles are far from perfect. However, keep in mind that a strong profile will help you make a lasting impression. As you continue to engage with your audience through updates and shares, it may eventually help reduce your advertising cost over time.
5. What are the critical components of a social ad?
Before you put up your social ad, make sure to have these five things on hand:
• Realistic campaign goals
• An understanding of your core audience or target market
• Sufficient budget
• An extensive media library of high-resolution images and/or videos
• The right messaging to get your target audience to convert
6. How much should social media advertising cost?
It’s hard to pin down an exact amount to allocate for your social media ad campaigns. For instance, Facebook ads can run for $5 a day, with boosted posts costing $1 per day. But, there are also ad spending limitations set for some platforms, like the $10-a-day minimum on Facebook. Then, you’d have to consider your content, too, so some companies put at least $25.
Obviously, a bigger budget can get you more results, but a little can go a long way in social ads, too. You can start with a low budget, then test ads to see what works best and go from there. Ultimately, you’d need to know first what your goal is with your campaign when setting a budget.
7. What’s the difference between an ad and a post?
A post is a piece of content you put up or share on social media. Your followers will see this organically. An ad is a paid post that targets a user outside of your followers. Based on the user’s demographics and interests, he or she may see your ad.
8. What are promoted or boosted social posts?
Most social networks limit the number of followers who can see your business’ content organically. Because of this, brands choose to promote or boost important or relevant posts to guarantee that more people will see them.
Facebook and Instagram: Allocate a budget to a post already on your page to boost it so that more people can see it in their news feed. The goal is to increase engagement through likes, shares, and comments.
Twitter: The same can be done on Twitter. However, you can get better engagement if you use Twitter Promote Mode that automatically advertises your tweets to users.
When dabbling in social advertising, be aware of these amateur mistakes
that can hurt your campaigns.
1. Not knowing your goals
It’ll be quite ironic not to have or know your social ad campaign goals when it’s the first thing you need before getting into it. Knowing what you want to achieve gives you a clear map of how you can build a sound strategy, implement actions, and manage expectations.
Ask yourself what the purpose of your campaign is. Do you want to generate leads, foster brand awareness, or just increase your sales? In addition, make sure that you can measure the success of your goals so that you can clearly see if you brought in the most ROI for your ad spend.
2. Not configuring conversion tracking
One of the perks of doing social advertising is that it’s easy to track its performance usually through impressions, views, and click-through and conversion rates. Whether you’re running ads on Facebook, Instagram, or Twitter, configuring your conversion tracking helps you get the most out of your ad budget.
3. Improper or broad targeting
Unless you really do have unlimited resources, your budget can only do so much when it comes to reaching your overall audience. This means that you need to define them as accurately as possible. The idea is to get what you’re paying for, and targeting your ideal audience can help your chances of success.
Targeting is also necessary in creating relevance for your ads; for instance, knowing when to post for the ideal audience to maximize its reach. A tip when refining your targets is to check the demographics of your audience and take into consideration their interests or taste.
4. Not knowing who’s on the platforms
Coming from the heels of knowing your audience’s demographic is knowing which social media platform is more in tune with them. According to a research by Hootsuite, Facebook is popular with millennials; people under 35 mostly use Instagram; the majority of Twitter users live outside the US; LinkedIn users are typically people between 30–64 years old; and Pinterest is popular among women.
Based on such information, you may already tell which platform to prioritize when targeting a specific group of your audience.
5. Lack of diversity in ad creative
Don’t be content with the basic text and photo. What kind of content is your audience clamoring for these days that you can adapt for your ads? Video is hugely popular on Facebook, Instagram, and Snapchat, so try to create videos in different lengths and styles. Mix it up and be engaging, so your ads can resonate better.
6. No call-to-action
One of the most amateur mistakes when creating an ad is not having a CTA. If you want your audience to take action after seeing your ad, you must give them a little push to do so, and a creative CTA should do that. Make your CTAs brief and easy to see.
7. Not sending visitors to the right page
If you successfully made users click on your ad, make sure that they are redirected to a page where they will compel them to convert. A landing page or a specific product or service page that is relevant to them may be the ideal one. Sending them back to your homepage is an inconvenience that may demotivate them to do anything.
8. Not doing an A/B Test
A/B testing for social ads means testing out two sets of ads with different copy, design, objective, or target audience to see which one is performing best. By doing A/B tests, you further refine your ads’ performance and possibly gain higher ROI. When you fail to do so, you may be putting up ads that will ultimately underperform and fail to give you favorable results.
